For centuries, humans have loved gambling. In fact, according to statistics, over 26% of the world’s population has tried gambling. The love for betting left a huge hole for platforms that could offer people the chance to wager on the outcome of games and win real money. That has now been filled up. Today, many legal sportsbooks are available globally, making the industry highly competitive.
As a sportsbook owner, one of your concerns would be how to separate yourself from the crowd — get your website on the lips of gamblers and, in turn, get them to bet on your platform. Even though that is what we’ll highlight in this article, it is important to note that it won’t be easy to get customers, as there will surely be platforms that are either more reputable or have more customers than you.
However, you don’t have to worry about other superior platforms. Moreover, they started somewhere. You, too, can start establishing yourself as a trusted sportsbook and get people to wager on NFL draft odds and other events on your website.
Strategies To Effectively Market Your Sportsbook
The following are some strategies you can use to promote your sportsbook effectively:
1. Social Media
Social media is the best way to market your platform, especially to youths, who will likely make a significant number of your customers. However, it won’t be an easy task to convince people to try out your website if they don’t trust it.
One of the ways that you can establish trust is to show that you can provide trustworthy information about betting. You could create a blog section on your website where you can share tips on how to profit from betting. Other social media strategies that you can use are as follows:
- Build Trust With Winnings
To get people to play games on your platform, you have to let them trust you. You can build trust by posting winning screenshots on your social media platforms or sharing customers’ reviews of your website. Doing this will let people know that your website is trustworthy and pays winnings like other platforms.
- Create Content Regularly
If you want your platform to be remembered by people when they want to bet next, you need to make them remember it. You can achieve this by regularly posting players’ heatmap, match odds, and other relevant content on your social media platform.
2. Affiliate Marketing
Almost all reputable betting companies use affiliate marketing to drive traffic to their website. With affiliate marketing, you can let your existing customers market your platform for you in return for a commission after someone joins your website and bets using their link.
To make this work, the commission has to be meaningful — it could be withdrawable money. However, to do this, you need to have already-existing customers who trust your website enough to market it to their followers.
Another way you can use an affiliate marketing strategy is to reach out to sports influencers, like journalists and content creators, and let them promote your platform to their fans with their unique links.
3. Content Marketing
Content marketing is another strategy used by almost all top betting companies. It is as effective as affiliate marketing if a perfect system is used. However, to succeed with content marketing, you need to be great with content — images, video, and text and know how to tell stories with them.
Content marketing entails using graphics, text, and videos to create engaging, catchy, and relevant content to market your sportsbook. However, your marketing strategy won’t be complete without a blog. With a blog, you can get unique people to visit your website daily with minimum or not much effort from you using search engine optimization (SEO).
Engaging and SEO content is a powerful way of promoting your platform. Users will visit your site for information, and you can attach a call to action for them to bet on games. Most importantly, to succeed with content marketing, you need to employ professionals to achieve great results.
4. Email Marketing Campaign
Email marketing is a powerful strategy you can use to promote your platform. It is powerful because, unlike other strategies on this list, it’s not widely used by other betting companies. Everyone checks their email regularly, and you can keep your platform in people’s minds with a few weekly emails about games, bonuses, giveaways, and tournaments.
However, email marketing is tricky. If you bother your subscribers too much with emails, they can unsubscribe from your list or, worse, report your email as spam. To avoid this, don’t let all your messages be promotional emails. You should sometimes send informational content, which could get your subscribers on your website and, hopefully, place a bet.
5. Bonuses and Giveaways
Everyone, especially gamblers, loves freebies, so it shouldn’t be shocking to see giveaways among the strategies. One of the ways you can get an old customer who hasn’t bet on your site for a long time to come back is to provide such a player with a bonus to play with.
Bonuses also work for new and active players. New players who don’t trust your platform can use the first-timer bonus to play games, and you might give an already active player a push to keep playing with discounts.
Freebies are important if you want to attract your competitors’ customers who are probably frustrated due to some issues with their platforms. The gamblers will likely try out your site since they’re not playing with their money. So it’s a win-win situation for both of you. They try out your platform, love it, and continue playing with their money; you gain a new customer.
Becoming a top bookmaker is not a one-day job. You will surely face hurdles along the way, but as long as you are consistent with the abovementioned strategies, you’ll scale through them.
Most importantly, before you set up a betting platform, you should make sure it’s legal in your country or state. After the legality has been confirmed, it will also be important to get all the necessary documentation in place. Good luck!