A Beginners Guide to Creating Product Labels

Creating product labels is a very important process that can impact everything from branding success to customer satisfaction rates. The right product labels can help you to increase sales, boost brand awareness and customer loyalty. However, when you do not create high-quality product labels, then you are wasting both time and resources.

This guide is here to help you learn what it takes to create a top-quality product label.

Define Your Brand Identity

A successful product label will represent your brand identity, creating consistency in branding and enhancing your marketing efforts. In order for your product labels to achieve their marketing potential, they need to embody your brand identity.

Before creating your product label design, you need to define your brand identity. You should consider what visual components define your brand to help you better understand what images, colors, and fonts you should be using.

Research Your Target Audience

A product label not only needs to align with your brand identity but with your target audiences’ preferences too. Before deciding on a design for your product labels, you should do some research into who your target audience is, what their shopping behavior is like and what they value. The more you can find out about your target audience demographic, behaviors, and preferences, the better you are to create a product label that directly appeals to your target market.

Deciding on Material, Shape, and Size

Once you clearly understand the factors guiding your product label design, namely your branding and target audience, you can then focus on the material considerations.

You will need to decide what material to use when designing your product label. As Pro-Motion explains, there are many different materials to choose from, all of which serve different purposes. You should consider what your product is going to be used for to decide the best material. It is also worth considering the look and feel of the material so that it makes the right impression.

Remember that most labels can be printed in almost any shape and size, so the look and suitability of the material should guide this decision-making process.

Design the Information Hierarchy

Now that you have completed the research stage, it is time to decide the design of your product label. Factors like colors, typography, and images will be decided depending on your brand identity and relevance to your target audience. This means that the most important factor that is left to decide is information hierarchy.

At some point in the design stage, you are probably going to realize that you want to put a great deal of information on a pretty limited amount of space; this is where information hierarchy comes in. this will help you to decide what information will go on your product label and which is perhaps not so relevant.
Not only will information hierarchy help you to decide what information goes on your product labels and where information is displayed and how much space it takes up. You will want to ensure that all of the important information is easily accessible and obvious on your product labels. Otherwise, no matter how beautiful a label looks, if a consumer struggles to work out what the product is, your sales potential will only ever be limited.


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