A conversation with Ayo Disu and Kunle Campbell, co-founders of eCommerce acquisition company: Octillion

Octillion was founded in November 2020. At its simplest, we are an e-commerce acquisitions company that acquires, operates and builds inclusive and sustainable consumer brands in health, beauty, food and beverage.

Our company was born out of a desire to make a difference for all consumers by building digitally native brands that are inclusive, sustainable and good for people and the planet.

We do this by identifying and acquiring small profitable brands with great potential and improving their operational efficiencies with a sustainable, inclusive and cross-channel expansion approach that can unlock a wealth of opportunity for our brands.

As the first minority-led e-commerce acquisitions firm, we understand the social and commercial impact of inclusive consumer brands and are therefore able to identify profitable minority-owned brands with strong communities that others may ignore or have no access to. We also acquire non-minority-owned brands to launch diversity and inclusion-focused growth strategies.

Tell us a little more about your background?

Ayo: I’m Ayo Disu and co-founder of Octillion. My accomplishments range from working on the investment team of a $200m private equity fund where I was exposed to buy-side processes, covering sectors such as FMCG, TMT and financial services, to process codification and digital transformation leadership for nonprofits arm of a $500 million family office.

I have a BSc in Management from the University of Central Lancashire, UK, an MSc in Management from Cass Business School, UK, I also have an MSc in Business Innovation and Electronic Business for which I received an International Merit Scholarship from Birkbeck College . University of London, UK. I am also an Affiliate Alumni membership at the Center for Innovation Management Research UK and some of my work contributes to research and teaching at the Birkbeck Center for Innovation Management.

Kunle: I’m Kunle and co-founder of Octillion. In a variety of roles, I’ve been showing companies how to surf the tide of commercial trends and create opportunities to scale for over ten years. Having worked with global companies such as Alibaba.com, Mastercard, BigCommerce and many others, I have extensive knowledge of the eCommerce world and what it takes to scale an eCommerce business.

I have an Economics degree with an MSc in E-Business Management from Warwick Business School and have served as a fractional CMO and consultant at a range of e-commerce companies, from start-ups to brick-and-mortar digital transformation initiatives. and mortar retail brands. I’ve also worked with Facebook, SAP and the BBC in the UK. I also host a fairly popular eCommerce podcast: 2X eCommerce (link should be embedded) and with over 300 interviews since 2014 I’ve been gathering and sharing insights into the macro trends of the markets.

How did you come up with the idea for the company?

Octillion is taking advantage of an opportunity identified after thorough analysis and careful review of multiple e-commerce companies. Conversations, research, and analysis revealed that successful ecommerce businesses started as a “side hustle,” a hobby, and as a way to earn a second passive income were able to provide a proof of concept and generate consistent revenue despite being unstructured were and without strategic development and operational planning.

This led to the realization that if such companies could be repeatedly identified and augmented by the introduction of a thorough business strategy and competent human resources across multiple business functions, then such e-commerce companies would be scaled and subsequently abandoned at six, seven and eight figure valuations could.

What can we expect from Octillion in the future?

We are working to build a portfolio of 20-25 inclusive and sustainable brands that continually delight our customers and community. Our goal is quite ambitious, but we believe that we want to use our expertise to liberate e-commerce founders through a hassle-free exit while building on their legacy, nurturing and transforming the brand.

In terms of what you can expect from us, we strive to maintain a range of industry-leading e-commerce brands in the health, beauty, food and beverage industries that place sustainability and diversity at the core of what they do.

https://techround.co.uk/interviews/ayo-disu-and-kunle-campbell-octillion/?utm_source=rss&utm_medium=rss&utm_campaign=ayo-disu-and-kunle-campbell-octillion A conversation with Ayo Disu and Kunle Campbell, co-founders of eCommerce acquisition company: Octillion

Fry Electronics Team

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