A conversation with Lara Dobson, Head of Product Marketing at Employee Communications Platform: Staffbase

Headquartered in Germany, Staffbase is a leading provider of employee communications management platforms. We help communications teams around the world create real change in their organizations by connecting with all of their employees—whether they’re in the office, at home, at the factory, or on the go. After reaching 2,000 customers, Staffbase just raised $115 million in a Series E funding round, which catapulted the company’s valuation to $1.1 billion, meaning it achieved unicorn status.

Staffbase’s mission is to empower leaders and communicators to drive transformation through internal communications insights, strategies and solutions. In today’s fast-moving world, companies are forced to adapt to unprecedented changes and change their strategies.

We believe that no other business unit has the potential to influence the internal narrative and guide people as much as internal communications. We have found that this belief is reflected in business analyst publications as well – internal communication is continuously and increasingly recognized as a crucial tool to keep companies competitive.

Staffbase Support Portal

Why is your company unique?

Despite Staffbase’s rapid growth, the core of our culture has remained the same – it’s a friendly, empathetic team of people who genuinely want each other to be successful.

We have many talented team members who recognize the importance of taking the time to listen carefully to customers and identifying early on how problems can be turned into value. I think that’s why we’ve managed to stay one step ahead in the competitive employee communications technology market.

How has the company developed in recent years?

Since its inception over seven years ago, Staffbase has grown not only into an established provider of the leading employee communications management platform, but also into an advocate for the internal communications industry. We’ve tried to create a vibrant community of internal communicators, giving those working in this space a chance to share ideas, offer advice and network.

Some examples of our work in this area are Comms-Unity, IC masterclasses and the annual VOICES conference. We also have a team of IC professionals at Staffbase who make sure they are part of these conversations, using their knowledge, insight and thought leadership to contribute to the evolution of the industry.

Rapid product development, agility and a willingness to be bold and take risks has enabled us to create a highly differentiated product that has led to growth in multiple global markets. For example, a few years ago we just expanded into the US, and now 51% of our customers are from North America.

However, the numbers are only part of the growth. Many people who have been with Staffbase for a long time are proud and excited about the opportunity for personal and professional growth within the company. Our team has proven dynamic and agile through many changes and growth over the years and it has been exciting to see team members tackling diverse challenges and thriving together with the company.

I can think of a number of examples of people who started in entry-level positions at Staffbase and used the company’s growth mindset to learn and build their careers here. That’s really great to see.

What can we expect from Staffbase in the future?

As the world continues to adapt to new ways of working, we will see corporate workforces become increasingly international and distributed. Effective communication will be more valuable than ever to connect and retain employees – something that has already become business critical amid the pandemic and the “Great Resignation”.

We will use our Series E funds to continue to scale internationally and strengthen our leadership in global employee communications. With ambitious product development plans, we are working to expand the platform to cover more important use cases to reach and engage employees. We’ll also be expanding our offering of SharePoint and Teams add-ons to support organizations that want to take back control of the employee experience in these tools and better leverage them for employee communications.

Our platform is constantly growing and expanding when it comes to tools that make the work of corporate communicators easier. In the coming months, we will add a new dashboard with personalized insights and at-a-glance task summaries, and enhance our planning and measurement tools for a consolidated view across channels. Employees using Staffbase can look forward to some exciting UX updates and engaging formats like live streaming.

I think we can expect further international expansion soon as well, but I won’t give too much away! A conversation with Lara Dobson, Head of Product Marketing at Employee Communications Platform: Staffbase

Fry Electronics Team

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