A conversation with Zeinab Ardeshir, Co-Founder and CEO of Personalized Online Pharmacy: Pill Sorted

PillSorted is an online pharmacy that combines compassionate care and technology to provide patients with a personalized experience. We deliver patients’ medications on time, review and manage their prescriptions, and provide patients with ongoing support and advice.

Once a patient chooses PillSorted as their NHS pharmacist, their prescriptions are sent to us. We clinically review and review their prescriptions to ensure all medications work together and that we are providing the patient with the best possible care. The patient receives all their medication and dosage information at once, making it easier for them to order medication.


How did you come up with the idea for the company?

I founded PillSorted in November 2019, just before the pandemic hit, to provide a pharmacy experience that combines compassionate care and automation. PillSorted is a product of my love of working in community pharmacy, which I have done for 17 years, and my desire to maximize the pharmacist workforce.

I believe that pharmacists can offer a real alternative for patients who do not need a general practitioner or secondary care. But to do that, we need to use technology to ensure their time is optimized and their administrative burden reduced. This is where Pill Sorted comes in.

How has the company developed in recent years?

The first two years were focused on getting the product to market – that was a lot of communicating with patients and figuring out what works and what doesn’t, and then innovating around it.

Our patients have been so wonderfully honest with us and really wanted to support our growth, so we feel very fortunate in that regard. We’ve realized that many of our patients are older, so we’ve shifted our client focus accordingly. Now we are focused on expanding our reach to more people.

What can we expect from PillSorted in the future?

At the moment we are focused on developing our product, adding more personalization and expanding our service in London and the UK.

We want PillSorted to be a one stop service for people to have confidence in their medication in the comfort of their own home. We also want to offer other tests and services. Once we have established our solution in the UK we will look to scale our reach globally.

https://techround.co.uk/interviews/zeinab-ardeshir-pill-sorted/?utm_source=rss&utm_medium=rss&utm_campaign=zeinab-ardeshir-pill-sorted A conversation with Zeinab Ardeshir, Co-Founder and CEO of Personalized Online Pharmacy: Pill Sorted

Fry Electronics Team

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