A-list stars appear in the promotional video for the charity shop Choose Love

Celebrities including Benedict Cumberbatch, Olivia Colman and Nicola Coughlan feature in a humorous promotional video ahead of the Choose Love Shop opening in 2022.

His shop, located on London’s famous Carnaby Street, sells essential supplies and life-changing interventions to refugees and displaced people around the world.

In the clip, Hassan Akkad, filmmaker and creative director at Choose Love, introduces the public to the concept of the store and its “not-so-helpful” employees.

“Every Christmas, we pick a few celebrities who haven’t been booked for a panto or a special Christmas treat and give them something useful to do,” he says.

Cumberbatch is seen struggling with the cashier job, while Colman is confused by the technology of the online store, and Coughlan uses store cabinets as a green room.

Other famous faces appearing in the clip include comedians Nish Kumar, Vick Hope, Deborah Frances-White and Aiysha Hart.

“The Choose Love Shop is now a festive staple,” said Dawn O’Porter, co-founder and long-time supporter of Choose Love Shop.

“Especially now, while we all read the newspaper every day and wonder what we can do to help, buying from Choose Love Shop gives everyone something to create. real, tangible difference.”

The Choose Love store first opened in 2016 and offers bettors the opportunity to “shop til you drop and walk away with nothing”.

Everything a shopper buys – from hot food to emergency housing, etc. – is given to refugees and asylum seekers, and can be purchased in the name of loved ones for Christmas gifts. .

Famous past employees include Phoebe Waller-Bridge and Carey Mulligan, a guest mannequin from Noel Fielding, and Lena Heady, who served coffee to customers in line.

According to Choose Love, this year’s refugee crisis has reached new records, with more than 100 million people estimated to be displaced worldwide.

The charity has added new items to help address some of these crises, such as Disability Assistance, Heating Fuel and Evacuation.

All funds raised through the store are used to support evacuees from around the world, including Afghanistan and Syria, as well as support Emergency Response in Ukraine, the charity has started earlier this year, now working with more than 70 organizations to help the people of Ukraine.

Choose Love Shop is open from 3 November to 24 December 2022 and is located at 15-17 Foubert’s Place, in central London.

Since the charity started in 2015, it has helped nearly four million refugees and displaced people, and works in more than 30 countries with grassroots organizations .

https://www.independent.ie/entertainment/movies/a-list-celebrities-appear-in-promotional-video-for-choose-love-charity-shop-42187509.html A-list stars appear in the promotional video for the charity shop Choose Love

Fry Electronics Team

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