A major blow to Irish punters as the price of Guinness pint jumped by as much as 40% from NEXT WEEK

Irish punters face an extra 40p a pint of Guinness when prices go up NEXT WEEK.

Brewers Diageo announced the shock price increase earlier this month.

The big price increase goes into effect next week


The big price increase goes into effect next weekPhoto credit: Getty Images – Getty

The makers of Ireland’s favorite drink have announced they are raising their bar prices by 12 cents a pint.

The price increase for a pint of the black stuff will come next week, February 1, before VAT is added, meaning pub owners may have to raise prices by 40 cents a pint.

Diageo is also selling Smithwicks and Hop House 13.

Announcing the increase earlier this month, a Diageo spokesman told The Irish Sun that they are raising their prices because of rising production costs.

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They said: “Like many businesses in Ireland, we face significant input cost inflation in our operations.

“We have borne these costs for as long as possible, but unfortunately we can no longer do so.”

The Vintners Federation of Ireland had urged Diageo to backtrack on its price hike, claiming the pub trade could not take the hits any longer.

VFI chief executive Paul Clancy said: “The public is being abused from all sides and this news from Diageo is another blow.”

He added: “It is well documented that energy costs are at an all-time high, while at the same time sales agents are losing the 9 per cent VAT rate in hospitality at the end of February. Retail can no longer take these blows.”

It comes after Heineken increased the price of all its casks in December.

The pint company announced its prices would increase by an estimated 17 cents to 25 cents on December 1 due to “unprecedented cost increases”.

Diageo’s total net sales in Ireland have increased by 20 percent in the last six months, according to the Irish Examiner.

Global sales increased by 18.4 percent to 10.7 billion euros in the six months to the end of December 2022.

The company said the price increases and delivery productivity savings “more than offset the impact of absolute cost inflation on gross margin.”

Chief Executive Ivan Menezes said, “We delivered targeted price increases across all regions, enabled by our expertise in revenue growth management and supported by strong consumer demand for our brands.”

https://www.thesun.ie/money/10128118/guinness-major-blow-irish-price-pint-next-week/ A major blow to Irish punters as the price of Guinness pint jumped by as much as 40% from NEXT WEEK

Fry Electronics Team

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