Motatos will launch in the UK in June and promises to drive down prices by offering surplus groceries from wholesalers. But will it help customers save money during the cost-of-living crisis?
A new discount supermarket that will rival budget heavyweights Aldi and Lidl is launching in the UK next month.
Online-only grocer Motatos will go live in June, promising discounts by offering surplus groceries from wholesalers.
We don’t yet know exactly what items will be sold or at what prices, but the discounter has “promised well-known products that would otherwise risk ending up in landfills,” according to The Grocer.
This includes items that are no longer sold on shelves due to packaging changes, seasonal changes, or short sell-by dates.
Motatos is said to have established partnerships with several distributors, including Wholegood and Pricecheck, ahead of its UK launch.
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The supermarket is known across Europe as Matsmart and was first established in Sweden in 2014.
The company now has stores in Sweden, Denmark, Finland and Germany where it sells bulk goods, beverages, snacks, household, pet and beauty products.
Deliveries are made by external logistics companies, which usually take between one and three working days, with shipping costs depending on the size of the orders.
Christabel Biella, UK Country Manager, told The Grocer: “UK shoppers have an incredible passion for sustainability, but they need easy and cost-effective ways to make sustainable choices that often come at a high price.
“That’s why I’m so excited to join Motatos, especially at this point in its development after incredible success in other European markets.”
Buyers can subscribe to the Motatos mailing list to be the first to know when it launches.
The news of yet another discounter in the UK comes after Russian supermarket chain Mere – known as ‘Russian Lidl’ – announced it will close its first store in the UK following the invasion of Ukraine.
The discounter has also reportedly suspended plans to open more stores.
The retailer, which operates as Svetofor in Russia, billed itself as cheaper than any other store – and said its products cost 30% less than Aldi and Lidl.
The first UK store opened in Preston in August 2021, but has not opened any more stores since.
Mere had several more store openings planned in the UK up until the spring and was ultimately aiming to open 300 stores here – including two in Wales, in Mold and Caldicot, and another in Castleford in the north of England.
The company had even touted more store openings in January this year, saying it would bring “a much better and improved offering to our customers than when we started.”
https://www.mirror.co.uk/money/new-discount-supermarket-rival-lidl-26938155 A new discounter will launch in the UK next month to compete with Lidl and Aldi