MILAN – There’s nothing subtle about how Diesel ignited interest for its latest runway show, the first since noise Belgian designer Glenn Martens joined the company in October 2020 as creative director.
So it came as no surprise to visitors entering the gallery space in Milan on Wednesday that the first thing they saw was a giant inflatable woman, lying on her stomach, her head resting on her arms and tail. car raised in the air. (This female reporter was eventually seated with other members of the American media, directly across from her in denim shorts.)
Diesel has clearly grown. Agile, nimble. Garish. Cheeky. And that’s the problem. Mr. Martens, who is also the designer of the Y/Project label, has long demonstrated vanguard trashiness. Seeing him come to work at Diesel, the brand known for its sexy ’90s jeans, was an breath fresh air – if “fresh” means slightly polluted with weed smoke and expensive perfumes.
But back to the sculptures, or the sculptures, as Diesel mentioned. There are 5 pieces, each modeled after a real person, varying in size but approximately 25 feet high and 55 feet wide.
To make the sculptures, an artist made detailed 3-D scans of the people; they were then reworked into 2-D motifs.
The aim is realism in the corners and chamfers of the inflated panel but with distortion and emphasis on certain curves. For example, a person wearing an inflatable shirt has a beard and is not wearing a kneeling shirt with legs spread wide and hands on the floor, lips slightly pouting as hips fall back. Diesel calls these “confident, liberal, and proud poses.”
It also said the artist refused to reveal his name.
https://www.nytimes.com/2022/02/24/style/diesel-glenn-martens-milan-fashion-week.html A new kind of model: giant, inflatable, fiercely sexy