Erim Kaur was inspired to start her luxury hair care brand ByErim after watching her mother fight cancer – and now she’s helping other people suffering from hair loss
A woman who started a haircare brand after watching her mother battle cancer has found great success with her family-inspired business – as it now turns over millions of pounds every year.
Erim Kaur, 26, founded Luxus Hair and beard care business ByErim in 2019 after testing hundreds of different recipes in the kitchen with her grandmother for over a decade.
The company turned over £1.5million in its first year and is now valued as a multi-million pound company – and Erim told the tale the day star that her successful business trip would not have been possible without the support of her family.
Erim watched her mother struggle cancer and lost her hair as a result of chemotherapy before sadly dying when Erim was just eight years old.
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And the woman now wants to help others struggling with hair loss through her company, which sells oil products thought to promote healthy hair.
She said: “[My mother’s death] was huge for me. We were very close and losing her was something I’ve never forgotten. I was only eight when she died and she was one of the biggest female influences in my life.
“Losing my mother when I was so young was such a painful process and something that shaped me tremendously as a person.”
Erim admitted it was difficult watching her mother lose her hair as her mother had a deep connection to her “beautiful long hair” – which is also held dear in her Sikhism beliefs.
And the businesswoman also battled hair loss herself after developing stress-induced alopecia, and teamed up with her grandmother to find a solution.
She added: “I was 11 when I first noticed that I was falling out due to PTSD and I found that the hair oil recipe we now use in ByErim helped to close the hair at my root anchor and bring it back faster every time I noticed periods of hair loss.
“Your hair is part of your identity, not just your image, and it’s hard to lose. When it started I was already working with grief and understanding how to live without my mother, so losing my hair was part of it. ”
The beauty influencer – who has over 245,000 followers Instagram – was already used to attending weekly homemade hair oil masks at home due to her South Asian roots and was keen to bring this tradition to her shop.
Hair oiling is the practice of gently applying oil to the scalp and smoothing it through the lengths of the hair to increase moisture, shine and shine.
It has been practiced for years, and many South Asian families do it at home as a bonding exercise.
Erim explained, “Hair oiling has always been a staple of my routine and finding the perfect balance to keep my hair healthy and strong is something I’ve been crafting for years.
“I suffered from alopecia and found that the hair oil I made with my grandmother and the women in my family really helped. I’ve been using this recipe since I was 14 and I couldn’t live without it. ”
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Before starting her business, Erim worked in a nightclub and collected her tips to start ByErim with £10,000.
On launch day, the first 250 bottles of ByErim sold out within four hours, while the next batch of 500 bottles sold out just two hours after being made available.
And almost three years later, Erim is still excited to be able to help others on their journey to healthy hair.
She said: “This is still something that excites me as it proves we have found a demand and are helping people get the healthy, strong hair they want.
“I’ve seen results myself, so it’s been great to see how it’s helped others and how much our customers love it.”
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https://www.mirror.co.uk/lifestyle/woman-inspired-mums-health-battle-26522164 A woman inspired by mom's health struggle is helping others - and is now making seven figures