Agriculture Secretary Charlie McConalogue will today lead a new trade mission to Japan and South Asian countries to boost Irish food exports to the region.
r McConalogue said the region bought over €500m worth of Irish food last year – a 25 per cent increase on the previous year.
The region’s population is forecast to grow by 100 million by 2050, outlining the huge potential for Irish food sales in the years to come.
Mr McConalogue said the big sales push – which will extend to Vietnam next week – has the potential to improve and build Ireland’s reputation as a reliable provider of quality food for decades to come. He said Ireland is opening up a number of new markets for beef, mutton and dairy, as well as a number of other niche food and drink products.
The minister explained that the Bord Bia Food Safety Authority has a plan to boost Irish exports to around €800 million within three years, with dairy and meat products leading the way.
He stressed that Ireland’s marketing approach will be based on high quality products that are produced in a sustainable manner
The Donegal TD added that sales to Japan have increased by 350 percent over the last decade. Last year, sales to that country – consisting of pork, beef, fish and beverages – totaled 180 million euros, a 20 percent increase over the previous year.
He said this market advancement in Japan came despite supply chain difficulties related to Covid, and he is optimistic that further increases in sales can be achieved.
He pointed out that Singapore, which is part of his trade mission, plays a pivotal role in selling in South Asia as it is a market hub.
Mr McConalogue will be attending a regional food fair there which will attract 80,000 visitors from the food sector and Bord Bia will have a special Irish pavilion at the event.
He stressed that Ireland’s marketing approach will be based on high quality products that are produced in a sustainable manner.
Bord Bia leader Michael Murphy argued that despite the negative impact of Covid and supply chain disruptions, Irish food sales in South Asia have made huge strides. He also sees potential for additional growth.
Mr Murphy said this trade mission marks the beginning of a more assertive marketing effort in this part of the world.
https://www.independent.ie/irish-news/politics/agriculture-minister-charlie-mcconalogue-on-an-asian-mission-to-push-food-exports-closer-to-800m-41943579.html Agriculture Secretary Charlie McConalogue on Asian mission to bring food exports closer to 800 million euros