Airbnb is rolling out a huge app redesign this summer that its CEO, Brian Chesky, calls “the biggest change in a decade.” The new changes allow users to search for stays and plan trips that span more than one home based on categories and are rolling out today to users in the US.
The presentation and in particular an intro video for the launch of Sumer 2022 included in Chesky’s tweet, seems straight out of Apple’s product launches over the past twenty years, which is what we’d expect from a company that works with famed former Apple designer Jony Ive and his company LoveFrom. When asked if Ive was involved in this redesign, Airbnb spokeswoman Liz DeBold Fusco said, “Overall, it’s an incredible opportunity for Airbnb to have the expertise of one of the world’s most celebrated designers, Jony Ive,” declined However, beyond “stay tuned” from sharing details of his work with the company.
The Categories feature essentially serves as a filter for stays that include specific elements, including camping, surfing, breathtaking views, bed and breakfast, and scenery. Airbnb highlights its design category, which includes over 20,000 homes “chosen for their iconic architecture and interior design.” This category includes homes by architects such as Lloyd Wright and Le Corbusier. another category, OMG!stays sorted simply based on how unique and interesting they are.
In addition to categories, Airbnb is also introducing shared stays. This option allows users to split their time between multiple stays in the same area in case a stay is not available for the entire time of their trip. Airbnb says it will help you find split stays by “smart-matching” two homes that have similar locations, accommodations, and amenities.
The company is also launching something called AirCover, a free protection plan that grants users access to a line of security and also offers some protections against fraud. These include a booking protection guarantee, a check-in guarantee and a get-what-you-booked guarantee. If the stay you booked wasn’t what you expected, or you can’t check into the stay, Airbnb says it will give you a refund or find you a “similar or better home.” This also applies to booking cancellations by the host within 30 days of your scheduled check-in.
Even without confirmation of Ive’s hand in the redesign, we can’t help but see his fingerprints all over the place. Airbnb snapped up Ive in 2020, shortly after he left his longtime position as Apple’s product designer, and announced a multi-year partnership with him and his design firm LoveFrom, which also has deals with Ferrari and its holding company Exor.
In an interview with Chesky further decoder In 2021, he remarked, “Jony and I are working together to think through the entire Airbnb design and ecosystem — the trust system, the ratings, the profiles, the payments, how it all works together.” When asked when we’ll see Ive’s work could, Chesky replied by saying, “Certainly 2023. There could be a lot next year.”
Correction May 11 10:46 am ET: An earlier version of the story credited Jony Ive for the redesign, based on a reply from Airbnb, but in later replies they said they couldn’t confirm details of his work with the company. We regret the mistake.
https://www.theverge.com/2022/5/11/23066798/airbnb-lovefrom-jony-ive-redesign-categories-split-stays Airbnb’s Summer 2022 redesign adds new categories and shared stays