Airline introduces gender-neutral uniforms and pronoun pins for cabin crew

Alaska Airlines is introducing new gender-neutral uniforms for cabin crew and other employees as the airline’s uniform policy undergoes a number of changes

Five Alaska Airlines employees smile as they proudly hold their pronoun pins in front of an airplane
Alaska Airlines is changing its uniform policy

Alaska Airlines has announced plans to introduce new gender-neutral uniforms for employees, including flight attendants and airport lounge staff.

The US-based airline is collaborating with designer Luly Yang and is asking for input from employees to design the outfits, though it’s not yet confirmed when they will be launched.

In the meantime, the company has made major updates to its general uniform policy, including the introduction of “personal pronoun pins” for employees to wear with their uniform.

Other updates include rule changes that allow flight crew to wear nail polish, makeup, multiple earrings and nose piercings with a stud.

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The airline has also updated its policies regarding tattoos and hairstyles to give employees a wider range of options, while the uniform kit names are being adjusted to focus on their fit rather than gender identification.

The company said it’s making the changes to offer “more freedom and flexibility in individual and gender expression.”

Monique ‘Mo’, a flight attendant with Alaska Airlines, said: “I love who I am and refuse to shrink myself to be accepted. That’s one thing I can’t compromise on. We all want to look professional, and we all want to be ourselves at the same time — your gender shouldn’t dictate what you wear or how you look.”

The new uniform policy includes gender-neutral uniforms, pronoun pins, and rules changes for tattoos and piercings


Ingrid Barrentine / Alaska Airlines)

Meanwhile, Jason, an Alaskan flight attendant by day and drag star by night, added that they appreciate the positive changes and look forward to the company’s support when they face difficulties from colleagues or customers, such as wearing nail polish.

They added: “Because I’m wearing something that makes me happy and expresses my fashion sense shouldn’t affect how you treat me as an individual. We are all human and should treat each other kindly.”

In recent years, airlines have attempted to update their often-rigid uniform policies.

For example in 2019, Virgin scraps his rule Require female cabin crew to wear makeup. Staff are still encouraged to wear it if they choose, but must adhere to the airline’s color scheme.

At the time, the brand said women would receive trousers as part of their standard uniform, as well as their traditional red pencil skirts, rather than having to specifically request them. Airline introduces gender-neutral uniforms and pronoun pins for cabin crew

Fry Electronics Team

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