Virgin Atlantic has eliminated gender-specific uniforms and will instead allow crew to choose the work attire they feel suits them best.
The airline reversed a policy that required pilots, cabin crew and ground staff to wear a specific uniform based on their gender.
Staff are now free to choose between Virgin’s burgundy uniform – blazer and trousers with tie – or the red uniform – traditional jacket and skirt.
Jaime Forsström, Virgin Atlantic Cabin Crew Member said: “The updated gender identity policy is very important to me. As a non-binary person, I can be myself at work and have a choice in what uniform I wear.”
The changes are part of a broader series of updates the airline is making to its inclusivity policies.
It will also provide pronoun badges for crew, while customers can ask for their preferred badge at the check-in counter.
The ticketing systems have also been updated to allow holders of passports with gender-neutral gender tags to select the gender code ‘U’ or ‘X’ and the gender-neutral title ‘Mx’ when making their booking.
Juha Jarvinen, Virgin Atlantic’s Chief Commercial Officer, said: “At Virgin Atlantic, we believe that everyone, no matter who they are, can take on the world.
“That’s why it’s so important that we enable our employees to embrace their individuality and be their true selves at work. Because of this, we want to allow our employees to wear the uniform that suits them best and how to identify our customers and ensure they are addressed with their preferred pronouns.”
Virgin’s famous red uniforms have typically been worn by female employees since the airline’s inception in 1984.
Since 2014, Virgin employees have worn a version of the uniform designed by British fashion designer Dame Vivienne Westwood.
In 2019, the airline stopped telling female cabin crew that they must wear makeup and began providing them with pants as part of their standard uniform, rather than only upon request.
https://www.independent.ie/life/travel/travel-news/airline-scraps-gendered-uniforms-as-part-of-inclusivity-drive-42023223.html Airline scraps gender-specific uniforms as part of inclusion initiative