Alex Kennedy has been appointed UK Managing Director for French-born music company Believe.
Reporting to Denis Ladegaillerie, Believe’s Founder and CEO, Kennedy will lead the three businesses Believe operates in the UK, including Premium Solutions (including Label and Artist Solutions and Artist Services) and Automated Solutions (TuneCore).
According to Believe, Kennedy will focus on “fine-tuning” Believe’s M&A strategy in the region.
Believe also says Kennedy will be responsible for defining the best strategies to accelerate growth and will aim to put Believe’s “digital know-how and know-how at the service of UK artists and labels and further our high quality relationships with DSPs.” to strengthen”.
The company claims its DSP frontline playlist for new releases on Spotify UK’s “New Music Friday” has an average 10% market share, with 13 tracks in a week and 41 key Tier 1 DSP artist partnerships.
Kennedy brings two decades of experience, having worked as Chief Commercial Officer at D2C platform Music Glue, Head of Commercial Development at Sky Tickets, Head of Music Licensing at Sky TV and Head of Publishing at Omnifone.
He is the founder and COO of retail tech company Givvit and directs artist Doc Brown.
In 2021, Believe UK has landed three silver UK Official Chart singles by Macky Gee, Bru C and Afro B, two gold EU Impala singles (featuring HUGEL and Matt Sassari, both from Cr2 Records) and three Top 100 UK Official Chart singles (Grace Davies, Bru C and Skepta x Fumez The Engineer) and twelve albums in the Top 100 on the Official UK Chart Albums Chart, by the likes of The Hunna, The Reytons and Courtney Barnett.
Believe notes that February 2022 marked another milestone as Believe-owned metal label Nuclear Blast became one of the top 10 independent labels in the UK in 2021 (according to the IFPI 2021 Global Music Report), making it Believe UK enabled him to chart his first UK No. 1 album with Don Brocos amazing things in February 2022.
“Believe’s core focus is to support local acts at every stage of their careers in all 50 countries where we operate.”
Denis loading galleon
Denis Ladegaillerie, said: “Believe’s main focus is supporting local acts at every stage of their careers in all 50 countries we operate in and the UK is no exception.
“The UK has evolved into an import-first market, where streaming is changing the dynamics of music consumption and local international artists are increasingly gaining market share.
“It is therefore vital to fight for a more transparent and fairer treatment of international and local content in the UK and I am confident that Alex’s appointment will allow Believe UK to continue its role in supporting local artists and labels against dominance to be performed by US acts in their own market.
“Alex brings a unique blend of corporate, scale-up and start-up experience and has thrived in the music, entertainment and technology industries as an executive, founder and artist manager in all business and creative areas.
“Over the past two and a half years the UK business has continued to grow and develop, thanks to the fantastic leadership and professionalism of Ben Rimmer (Director of Label & Artist Solutions) and Malena Wolfer (Head of Artist Services). .
“I personally thank each of them for the great work and commitment they have shown and I look forward to seeing the UK grow even more under Alex’s guidance and leadership.”
“I couldn’t be happier to be joining what I believe to be the most exciting and forward-thinking company in the music industry.”
Alex Kennedy added, “I couldn’t be happier to be joining what I believe to be the most exciting and forward-thinking company in the music industry.
“I’ve followed the amazing development of Believe with genuine interest over the years and have been fortunate to have worked with their UK and international teams in previous roles, so it’s a real honor and pleasure to be part of the team now.”music business worldwide
https://www.musicbusinessworldwide.com/alex-kennedy-named-managing-director-for-the-uk-at-believe/ Alex Kennedy joins Believe as Managing Director for the UK