Today, there is so much uncertainty surrounding Google’s parent company, Alphabet: the global pandemic, inflation fears engulfing the US economy, resilient employees defying management, and regulators Managers and politicians seem to be trying to balance their meat.
But one thing hasn’t changed. Alphabet continues to make money. Its a lot.
On Tuesday, Alphabet reported a 36% increase in profit, to $20.64 billion, for the final three months of 2021 on revenue of $75.32 billion, up 32% from a year earlier. Earnings beat analysts’ estimates of $19 billion in profit and $72.3 billion in revenue, according to data compiled by FactSet.
The strong results are a reminder of the hidden power in Google’s business and how, regardless of the circumstances around it, the company will continue to thrive as long as people stay active. action on the internet.
Google search is still the preferred means of accessing the Internet. YouTube is an essential online destination for entertainment, information, and music. Although lagging behind Amazon and Microsoft, Google is well-positioned to capitalize on the appalling shift of businesses outsourcing technology infrastructure to the cloud.
With a solid foundation, Google has made small tweaks to strengthen its stronghold.
The company has made changes to the way it allows retailers to list products to get more users to start shopping on Google or YouTube. In a recent survey, Morgan Stanley found that the percentage of people who started shopping searches on Google and YouTube has increased since last May, while the percentage of Amazon Prime users who started searching on Amazon has dropped.
YouTube introduced short videos – under 60 seconds – to compete with TikTok and attract younger audiences. Google Cloud continues to hire more sales people as part of its efforts to expand into new industries and build partnerships.
https://www.nytimes.com/2022/02/01/technology/google-alphabet-earnings.html Alphabet’s profits rose 36% to $20.64 billion in the fourth quarter.