Amazon Prime Video has criticized Netflix for its new password-sharing policy in a tweet that went viral on Thursday.
The streaming service took aim at the company in 2017, stating, “Love means sharing a password“, an exchange Netflix has since advised against US account holders as it began restricting accounts to “single household” use this week.
Prime Video’s UK Twitter account shared a graphic of a page of streaming profiles with the caption, “Who’s watching? Anyone with our password ❤️,” in a tweet addressed to Netflix.”
Tweet from Prime Video has amassed over 43 million views, 78,000 retweets and 576,000 likes as of Saturday morning.
The tweet arrived just days after Netflix. in a blog post on Tuesdayreminded account holders that “anyone who” lives in a household can use their streaming service on the go or at home.
The streaming service added that people can transfer their profiles to “a new membership they pay for” or “buy an additional member” for an additional $7.99 per month if someone lives outside of their household.
Netflix, which laid out its plans for the crackdown in February, will cap the addition of additional members to accounts on its Standard ($15.49 per month) and Premium ($19.99 per month) plans. Mashable noted.
Blockbuster, which has only one retail store left since it went bankrupt in 2010, also poked fun at the streaming service In 2000 there was once a chance to buy it.
“A friendly reminder that you used to rent videos from us. We didn’t care who you shared it with… the main thing is that you return it on time. @netflix,” Blockbuster wrote.