Amid the crypto hype, Google’s cloud unit creates the Web3 team

Google’s cloud unit announced on Friday the formation of an internal team that will develop services for blockchain developers and those running blockchain-based applications. This comes amid an explosion of interest, activity and adoption of crypto and Web3 tools from traditional sectors of the economy.

Web3 infrastructure of the future

Google Cloud Vice President Amit Zavery reportedly shared with his team in an email on Friday the goal of making the Google Cloud platform the top choice for developers in Web3. Google Cloud is the company’s suite of cloud computing services on which all Google-related projects run.

According to CNBC, his email read: “While the world is still in its infancy of Web3, it is a market that is already showing tremendous potential, with many customers asking us to increase our support for Web3 and Crypto-related technologies.” “

An in-house team focused solely on Web3 development demonstrates Google’s commitment to innovation in this area. It also follows the creation of a digital assets team in January, which was due to massive interest in non-fungible tokens, or NFTs.

Zavery added that future moves for Google could include a system that makes blockchain data easier to access, as well as a simplified process for creating and running blockchain-based nodes for transactions. Apparently, new job postings appeared in Google’s internal grow tool.

New: Google Cloud forms a Web3 product and engineering organization that develops services for developers. New job postings have appeared in Google’s internal Grow tool, Amit Zavery told employees in an email today https://t.co/sLC8VlqgBf

— Jordan Novet (@jordannovet) May 6, 2022

Still, there are those who don’t think Web3 is worth Google’s attention. Noted American software engineer Grady Booch tweeted his disappointment, saying it was a waste of resources.

What a waste of your resources @Google.

I’m disappointed in your decisions here. https://t.co/LWoFSmAtlS

— Grady Booch (@Grady_Booch) May 6, 2022

Booch was a co-developer of the Unified Modeling Language, which provided a standard, universal visualization for designing software systems.

Big Tech and Web3

Google isn’t the only “big tech” giant eyeing the future of decentralized infrastructure. Big industry players like Meta and Amazon have also started their entry into the space with Metaverse involvement and NFT interest.

However, the challenge for the Big Tech cabal lies in the very ethos of the Web3 space they are entering. The world of cryptography was based on decentralized peer-to-peer methods that surpassed the surveillance and data collection of companies like Google.

For those interacting with space with the intent of greater digital freedom, the arrival of giants like Google and Meta could be a cause for concern. However, according to an interview with Zavery and CNBC, Google’s initial plans intend to support the adoption of innovative Web3 technologies.

“We’re not trying to be a direct part of this cryptocurrency wave,” he said. “We are providing technologies that enable businesses to leverage and utilize the distributed nature of Web3 in their current businesses and businesses.”

Related: How Web3 is redefining storytelling for creators and fans through NFTs

Currently, Google’s back-end cloud services pale in comparison to those of Amazon and Microsoft. This new team will help fuel growth in this space, where early offerings could include better node management and blockchain-based data software via third-party applications.

This could just be the beginning of Google’s presence in the decentralized space. If Google can abandon hypercentralization, its bet on entering the world of Web3 could be significant.