Angry Icelandic shoppers say they feel ‘cheated’ by selling 400 items for 1p

Several angry Icelandic shoppers have shared how they feel “cheated” by a sale of 400 items for 1p that started this morning after discovering it was only online

Some shoppers lashed out at the supermarket, saying the offer was a
Some shoppers lashed out at the supermarket, saying the offer was a “scam”.

Angry Icelandic shoppers feel ‘cheated’ by discounter’s vow to sell 400 products for 1p.

Fresh and frozen items like burger buns, ice cream cones and sodas are included in the range launched this morning – but the fine print dictates they must be ordered online.

To get free delivery, customers have to shell out £40, which they say is unfair to those who can’t afford it. reports the Manchester Evening News.

Theresa Maher said: “While this is a kind gesture, it is flawed… how many low-income households will spend over £35 to avoid paying the £4 delivery cost, only to find their penny items on mysterious Way out of stock and gone from your order?

“But now they have spent over £35 on Icelandic groceries and can no longer afford full price for bread, milk, butter etc at their local shop/supermarket.

Iceland has launched a 1p sale with 400 heavily discounted items



“Surely this would be better than an in-store offering where at least the low-income households can reconsider their purchases as they walk around and find everything they need isn’t stocked… plus a loaf of bread, 4 pints of milk and butter/margarine costs less than the £4 postage!”

Amanda Clapson said: “Nice you have to pay for broadband for internet to do your shopping and spend that much to get ‘free delivery’ to get an item for 3p.”

Debra Banner said: “It’s a scam, you have to spend at least £25 to get free delivery, then you only get three items from the £1 range and then you have to add more items to your cart to get the amount to max out £25 minimum order and not available in store which I think is wrong.”

To qualify, Icelandic shoppers must buy their groceries online


(Getty Images/iStockphoto)

Julie Barber added: “Sorry this is all wrong, not everyone shops online that unfairly.”

But not all were so critical. Elaine Greenley said: “At least Iceland is thinking of any help it can offer to the people. There are plenty of free wifi areas in the cities and town centers and there is wifi in libraries or community centers if you are nearby.”

Glenis Tinton said: “This is great for people who shop online???” and Pauline O’Leary said: “Great idea, hope it will help.”

Richard Walker, Managing Director at Iceland, said: “We continue to work hard to ensure our customers are supported as best we can as the cost of living continues to rise and we hope that our 3p special offer for everyday needs will help a little weekend.

“Our previous Christmas and Easter specials have been very popular and this time we have made the decision to expand and offer this range of essentials and vegetables to help our customers navigate the cost of living crisis.

“We are committed to serving our customers as best we can during this difficult time and will continue to do so.”

In-store shoppers do not qualify for Iceland’s 1p offer


Alamy Stock Photo)

It comes after the store announced that shoppers struggling with rising costs will be able to pick up three items for just 3p over the next week.

The supermarket is reducing the price of more than 420 products – but only for online customers.

Grocery staples like milk, bread and butter are included in the deal – marking the countdown to payday for millions of workers.

Other items on offer include summer favorites like burger buns, ice cream cones, and fizzy drinks, as well as a selection of fresh, frozen, and grocery products.

In order to receive the money, you must add three items that are part of the offer to your order on the Iceland website.

Enter “ICEPENNY” as the promotional code at checkout before paying.

Will you take advantage of the Iceland offer? Let us know in the comments.

The offer allows customers to save up to 99p per product, based on an item originally costing £1.

The special offer runs from June 18th to midnight on June 24th.

Iceland slashed the price of its vegetables to 1p last Christmas and Easter and almost 10,000 shoppers took advantage of the offer over Easter.

Iceland is offering shoppers a free next delivery when they spend £40 online.

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There is also the option to have your groceries delivered the same day when shopping in stores.

The deal from Iceland comes as food analysts warned prices could rise 15% this summer, leading shoppers to skip meals.

The Institute of Grocery Distribution (IGD) said households are expected to pay more for staples like dairy, bread and meat as inflation is expected to hit 11%.

A typical family of four’s grocery bills could add up to £40 a month, she warned.

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