Business

Angus Woods: Why Bord Bia’s new CEO needs to create a brand that can command a premium price tag in a recession

blank

timing is everything. Bord Bia CEO Tara McCarthy has announced that she is stepping down after five years at the helm of the organization. Bord Bia’s stated role is to market and promote Irish food, drink and horticulture worldwide.

The person chosen to replace her will face significantly different challenges than the outgoing CEO. That’s not to say McCarthy didn’t have challenges to overcome – including the uncertainty surrounding Brexit – but 2017 saw the economies of Ireland, Europe and the world thrive.

https://www.independent.ie/business/farming/comment/angus-woods-why-the-new-bord-bia-ceo-has-to-create-a-brand-that-can-achieve-a-premium-price-during-a-recession-41465300.html Angus Woods: Why Bord Bia’s new CEO needs to create a brand that can command a premium price tag in a recession

Fry Electronics Team

Fry Electronics.com is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@fry-electronics.com. The content will be deleted within 24 hours.

Related Articles

Back to top button