ANSWR is cutting 20% ​​off its best-selling at-home keratin treatment on site-wide sale

Want silky straight hair for less money? You’re in luck, because ANSWR (formerly known as Owow) has 20% off everything, including its best-selling at-home keratin treatment

ANSWR products
Do you want keratin treatment at home for less money? Then look no further than ANSWR!

Straight, silky, healthy hair is a trend that never goes out of style, and with summer around the corner, now is the perfect time to invest in products that will make your hair shine.

One item that’s got beauty fans excited is this award-winning at-home keratin treatment—and with thousands of five-star reviews, it’s not hard to see why it’s become the hair care staple of so many people.

The keratin treatment was developed by women-led home beauty brand Owow, recently rebranded as ANSWR.

To celebrate the rebranding, ANSWR is having 20% ​​off everything in its huge site-wide range, including the popular at-home keratin treatment, which is now £31.92 instead of £39.90.

ANSWR Kit Keratin Treatment Kit at Home – 20% off


The at-home alternative to expensive salon keratin treatments. The kit includes the popular keratin treatment, plus salon-quality shampoo and conditioner to prolong the treatment’s effects.

ANSWR Smoothing Keratin Treatment at Home – 20% off


Insanely silky straight hair with just one simple at-home application – rivaling expensive salon keratin treatments. The formaldehyde-free and vegan formula is packed with natural ingredients and plant-based keratin.

ANSWR Shampoo & Conditioner – 20% off


The ultimate smoothing shampoo and conditioner package and the perfect aftercare for ANSWR’s keratin treatment. Enriched with pineapple extract, rich in AHA and phyto-ceramides from sunflower seeds, it aims to protect and repair damaged hair while intensifying shine and softness.

  • Prolongs the effects of ANSWR’s Keratin Smoothing
  • Restores dry, damaged hair
  • natural ingredients
  • No harsh chemicals

Formulated to fight frizz, the popular keratin product leaves your hair looking smooth and shiny for up to three months after use.

It gives the same silky results as a keratin treatment performed by a professional in a salon but will only cost you a fraction of the price as most in-salon keratin treatments are £200+ while ANSWRs are currently under £40.

In addition, the vegan formula is free from harsh chemicals and can be used in the comfort of your own home.

To apply the ANSWR At-Home Smoothing Treatment, simply spritz all over your hair and leave on for 40 to 60 minutes before rinsing out. You can then blow dry and straighten it to see the result in all its glory.

Wow! How incredible are these results?

Thousands of shoppers have left five-star reviews on the brand’s ANSWR website and Instagram, with many saying they “swear by the product” and that it’s a “game changer.”

Speaking of the rebrand, 29-year-old founder Georgiana Grudinschi said: “After two years on the market, hundreds of thousands of happy customers and lots of feedback later, I understood that there was more to it than just a simple wow experience. That’s when I decided to redefine the entire brand.”

She adds, “I realized that we’re all constantly looking for beauty solutions that make us feel better. We tend to seek professional help, but why should anyone else tell you what to do when only you know what you need? You should be your own expert, you are the answer. With that realization, Owow was reborn as ANSWR.”

Alongside the rebrand, the iconic home salon brand took customer feedback and conducted consumer trials to further improve their global award-winning keratin hair treatment.

The survey of the experimental group showed that 92% of the testers preferred the new keratin treatment formula to the original one.

The treatment is not only packed with natural ingredients and 100% vegan keratin, but also features the brand’s brand new exclusive VeratinTech™ technology. The impressive technology uses keratin amino acids from wheat and soy to allow capillary realignment, resulting in naturally smooth and shiny hair that lasts up to three months – all without damaging the hair.

You should get your hands on it soon though as the improved treatment you must have is selling fast online!

Shop the treatment and the entire ANSWR range here. ANSWR is cutting 20% ​​off its best-selling at-home keratin treatment on site-wide sale

Fry Electronics Team

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