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Apple Dials Up a Clever Pricing Move

Apple Inc. appears to have found out the right way to ship a worth improve solely to prospects who select it. Many most likely will.

Like all electronics makers coping with rising component and shipping costs, Apple is underneath some strain to boost its costs. However the firm appeared to withstand the urge throughout the big reveal Tuesday of its newest iPhone fashions. Throughout the digital occasion, Apple famous that the beginning worth of the iPhone 13 and 13 Professional fashions was the identical as these of final 12 months’s iPhone 12 fashions. This might need disenchanted some traders anticipating Apple to guard its famously high gross margins; Apple’s share worth slipped 1% following the occasion by the closing bell.

https://www.wsj.com/articles/apple-dials-up-a-clever-pricing-move-11631653830?mod=rss_markets_main | Apple Dials Up a Intelligent Pricing Transfer

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