Apple makes it easier to distribute subscribed podcasts

Apple is making it easier for podcasters to bring their subscription shows to its platform. Developers on select podcast distribution platforms such as Acast and Libsyn will soon be able to automatically upload their premium shows to the Apple Podcasts app instead of having to publish them episode-by-episode through the Apple platform.

Currently, those offering subscription shows through Apple Podcasters Program must publish episodes through Apple Podcast Connect. The company says its new Delegated Delivery system will allow developers to skip that extra step and publish shows to Apple directly from their host’s dashboard. In addition to Acast and Libsyn, the first group of partner hosts includes Buzzsprout, Omny Studio,, Blubrry and ART19. The feature is scheduled to launch “this fall”.

The new distribution feature also applies to free shows distributed via RSS feed. Even with the new distribution system, podcasters who offer subscriptions will still have to pay for the Apple Podcasters Program, which costs $19.99 per year.

Apple Podcasts spokesperson Zach Kahn said the new feature is not intended to compete with Spotify’s Anchor, which allows developers to host and distribute subscription shows directly on Spotify. The intent, he said, is to create a more open podcast ecosystem, open enough that Anchor and Megaphone, also owned by Spotify, could become delegated delivery partners if the company chooses to do so. Spotify didn’t respond to a request for comment as to whether that would be the case.

Spotify already has its own partner hosts that have streamlined the release of subscription shows through its open access program, including Supercast, (which is owned by Libsyn), and Apple partner Acast. (Note: Vox Media is also a partner in Spotify’s open access program).

Apple also announced a new feature for podcast listeners. A new software update for iPhones, iPads, and Macs allows users to set how many podcast episodes they want to keep downloaded in the app for offline listening, with options like “five most recent episodes” or those in the “last 14 days.” “ published. ” Older episodes that have not been downloaded manually will be removed automatically. The new download configuration potentially solves a major annoyance for heavy podcast listeners who can quickly accumulate downloads consuming their device’s storage. Apple makes it easier to distribute subscribed podcasts

Fry Electronics Team

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