Apple Music replaces Pepsi and becomes the new Super Bowl halftime show sponsor


Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced.

The multi-year sponsorship begins with this year’s Super Bowl on February 12 in Glendale, Arizona.

Apple Music replaces Pepsi, which has sponsored the show for the past 10 years.

Terms were not disclosed but analysts had expected the league to be paid at least $50m (£44.6m) a year for the rights.

“We’re proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl halftime show,” NFL senior vice president of partner strategy Nana-Yaw Asamoah said in a statement.

“We couldn’t think of a more fitting partner for the world’s most watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”

Apple is also negotiating with the NFL for rights to the “NFL Sunday Ticket” package of Sunday games not broadcast in a viewer’s home market.

Amazon, Google and the Walt Disney Company are also competing for the package, which has been running on DirecTV since 1994.

More than 120 million viewers watched the halftime show last February, in which Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar performed.

video of the day Apple Music replaces Pepsi and becomes the new Super Bowl halftime show sponsor

Fry Electronics Team

Fry is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – The content will be deleted within 24 hours.

Related Articles

Back to top button