Are mobile apps a must for businesses?

If you own a business and are wondering if getting an app would be a good idea, it usually is. No matter what kind of business you are in, there is a high probability that there is an app that can help you make things better.

For example, you can use an app to make the checkout process much easier. Or you could use one to keep in touch with your audience and build loyalty. It’s surprising how many companies still don’t have a proprietary app, but they might change their minds pretty quickly when they realize how much money they could be leaving on the table. Here are some reasons why a mobile app is so important to a business.

It can affect your sales

If you own an ecommerce store or a store where customers need to order a product and checkout, there’s a great chance you can simplify the process through an app. Restaurants like Domino’s understood this early on and after launching their app were able to increase their online sales by a whopping 30%. Restaurants like Taco Bell and stores like Zara also saw a massive improvement thanks to their app.

Zara was particularly successful with their app, which gave them a massive 60% increase in sales.

Another area where mobile apps are changing the game is online casinos. There was a time when most online casinos didn’t have apps or only offered a browser-based option for mobile devices. Now you have apps like that Mansionbet app which gives you roughly the same experience as the PC version of the platform. Improvements in mobile gambling are just one of the reasons why it has grown in popularity in recent years.

Powerful for brand building

An app can also be a very powerful tool to build brand awareness. Your app’s branding will look your customers squarely in the face as they browse through apps, and that alone can help embed your brand in their minds. Some companies even spend thousands on research so they can come up with the perfect logo and colors to grab people’s attention.

There are times when people see your logo and immediately decide to buy. Your customers’ friends might also see your logo on their friends’ phones and be fascinated by it, especially if they shop regularly.

Mobile is the new standard

Did you know that the majority of people now access the internet through their cell phones and not their PC? This has been true for a while, but many business owners seem to be slow to grasp this new reality.

People are spending more time on their mobile devices than ever before and it is estimated that the average Brit spends around 4.8 hours a day on their phones. You need to make that screen time count, and one of the best ways to do that is to make sure your app is front and center. Make the buying experience as seamless as possible and your customers won’t even remember to use your main website. The convenience and access will benefit your sales as well.

The power of notifications

One of the best things about apps is that you can use them to get specific permissions and send notifications. Notifications can be used in all sorts of ways. You can notify people when you have a sale or a new product, but also when they decide to cancel a purchase. You don’t have to remind them right away, either. You can let them know a few days or hours after they’ve abandoned their cart so you don’t come off as pushy. Sending out notifications has been shown to increase conversions and can help buyers make better decisions.

Another thing you can do is monitor your customers’ purchases and send out notifications that might pique their interest. You can even make them special offers based on the products they like the most. Mobile apps can give you so much information about your customers and allow for almost limitless retargeting options, so you should strongly consider developing one as soon as possible.

These are all reasons why you should have a mobile app for your website or business. It could instantly help you increase sales, build awareness, and keep your customers coming back. Are mobile apps a must for businesses?

Fry Electronics Team

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