Art Basel to Run New Paris Art Fair. Don’t call it ‘Art Basel Paris.’

Art Basel has run glamorous art fairs in Switzerland, Miami Beach and Hong Kong. Now, it is heading to Paris.

In a potentially startling announcement in the art world, the organization that runs the glittering Grand Palais in Paris on Wednesday announced that the MCH Group, owner of the Art Basel brand, will be setting up a fair New contemporary art to be held at this venue every October. .

The MCH group will take over the place previously held by the contemporary art fair FIAC, the organization, Réunion des Musées Nationaux-Grand Palais, added.

This news will surprise many in the art world, as FIAC is a venerable French organization that has held fairs there for decades. Last year, President Emmanuel Macron of France hosted a reception for the fair, called it “the nerve center of the art world.”

But the president’s support was not enough to stop the change.

Chris Dercon, president of the Réunion des Musées Nationaux-Grand Palais, said in a phone interview that he hopes Art Basel will host an event that’s not just an art fair, something he hopes will be “role-playing”.

“That means art plus fashion, art plus design,” he said. “The plus is very important.”

He said he’d like to see an art fair that engages with the broader culture of Paris. Dercon, formerly director of the Tate Modern art museum in London and the Volksbühne theater in Berlin, has long been known for promoting an interdisciplinary approach to art.

Although Art Basel is the “mother” of the art fair, Dercon said he doesn’t want the new art fair to be simply another outpost for the brand. The new event will not be titled Art Basel Paris, he said, adding that its name will be announced soon.

Marc Spiegler, Art Basel’s global director, said in a phone interview that the company has only “short runways” for the first event, but he hopes to work with the entire “class” creation” of Paris, not just art galleries, museums and dealers. Much of that work will take place “outside the halls.”

The fair will have “a French touch,” he added. “Everybody who comes to Paris will expect to see the various French movements of the past 12 decades well reflected in high quality from the robust galleries.”

The number of French galleries appearing at the fair will not be lower than that seen at FIAC, he said, and the new fair will be organized by a predominantly French team.

The RX Group, the organizers of the FIAC, said in a statement that it “deeply regrets this decision made so suddenly by the public institution, at the conclusion of a procedure that RX considers hasty and inadequate.” left over.”

“This is a huge disappointment for our teams and all of our customers and partners who support us,” Michel Filzi, president of RX France, said in the statement.

Spiegler wouldn’t comment on how the fair would be an improvement to FIAC, but said his cell phone was “blowing up with text messages and DMs all day” from the galleries. expressed hope to work with the fair for “the kind of advertising that we can do for them around the world.”

The first two events will take place at Grand Palais Ephémèrea temporary site on the Champ-de-Mars in Paris, as the Grand Palais itself is under renovation. Art Basel to Run New Paris Art Fair. Don’t call it ‘Art Basel Paris.’

Fry Electronics Team

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