Asda and Morrisons have slashed grocery prices to lower the cost of living – what has been reduced?

Two supermarkets have slashed the prices of many groceries to help people hit by the cost of living crisis. Here are all the items that have had their prices reduced

Grocery bills have risen, putting a heavier burden on millions of households grappling with the cost-of-living crisis.

With inflation rising and supply chain issues brought on by Brexit and the Russia-Ukraine conflict, food and non-alcoholic beverage prices have skyrocketed, hitting their highest 12-month rate since September 2011 in March this year.

Rising costs have led UK shoppers to choose supermarket label products over branded products to keep costs down, according to a study by NielsenIQ.

Two supermarkets have now come forward to offer customers some help in the form of reduced prices. Here’s everything you need to know about which supermarkets are dropping prices and which items have been reduced.

Which supermarkets have reduced prices?

Asda and Morrisons have announced they will reduce the prices of several items in their stores.

Of the big four supermarkets – Tesco, Sainsbury’s, Morrisons, Asda – the latter are considered to be at the lower end of the price range. So far, Tesco and Sainsbury’s have not announced any product price cuts.

Asda

Asda’s move comes with the supermarket group’s pledge to increase hourly rates for staff to £10.10 from July.

It also follows the supermarket chain’s decision to scrap its Smart Price range and replace it with products from Just Essentials by Asda, which have a wider range.

The decision to slash prices comes after research by the chain found nine out of 10 customers are concerned about inflation’s pressure on their budgets.

Mohsin Issa, Co-Owner of Asda, said: “We know that rising living costs are tightening household budgets and we are committed to doing everything we can to support our customers, colleagues and communities during these exceptionally difficult times. “

The supermarket chain wants to stabilize families when shopping for the week “by lowering over 100 prices and fixing them by the end of the year”.

Morrisons

Morrisons has made a similar announcement to Asda, offering a 13% price cut on more than 500 products, around 6% of total sales.

The price cuts apply to in-store chilled, frozen and shelf-stable foods, meat and cereals.

David Potts, CEO of Morrisons, said: “We know our customers are under a lot of financial pressure right now and we want to do our part to help them with their grocery shopping costs.

“These price reductions will have a tangible and long-term impact on our customers’ budgets and demonstrate our commitment to providing them with the best possible value.”

Which groceries are reduced in price?

Asda has seen the price of over 100 staples reduced, including teabags, rice and cheese. Prices on other items like closet supplies, fridge staples and frozen foods, as well as products like eggs and baked beans have also been reduced.

The average price reduction at Asda is 12%, with a 25% price reduction for a bag of Asda Easy Cook rice, which is now 75p.

At Morrisons, the UK’s fourth largest supermarket, items such as a 30-pack of own-brand eggs have been reduced from £3.40 to £2.99, and a 430g pack of Morrisons British diced beef is £3.59 instead of £3.99 , a 33-pack of Nutmeg brand nappies is down from £1.40 to £1.29 and a pack of four Morrisons beef burgers can be bought for £3.49 instead of £4.

The supermarket will also lower the price of a quarter of its own-brand products, including Morrisons Savers, Morrisons Wonky in products and Morrisons Essentials in homewares and health and beauty.