Asda customers are being forced to ask staff to stop scanning groceries during the checkout process

New records show that supermarket prices have hit a 13-year high, leaving shoppers struggling to afford what they want and need

ASDA customers have been forced to ask staff to stop scanning their groceries during the checkout process once they have reached their spending limit.

The supermarket boss has made a heartbreaking admission about the claims, saying the same is happening with petrol.

New records show that supermarket prices have hit a 13-year high, leaving shoppers struggling to afford what they want and need.

ASDA’s chairman said many people are forced to ask staff to stop scanning during checkout when they hit a certain price limit.

Some people also go to self-checkout to avoid the embarrassment of not being able to pay This is reported by the Manchester Evening News.

Speaking to the BBC, Lord Stuart Rose described a “massive shift” in consumer behavior and called on the government to do more to help low-income households.

He said: “People are acting back. You worry about the expenses.

“They also have a limit that they set. They say 30 pounds is a limit… and if they hit over 30 pounds, that’s the end. The same goes for petrol.”

He added that many people won’t remember the inflation of the 1970s and the recent rise in prices came as a shock to many.

He added: “I’m of the generation that remembers how it was last time. And once [inflation] holding it is quite harmful.”

Britons’ annual food bills will rise by £380 this year as food price inflation hits a new 13-year high, new figures suggest.

Kantar’s latest data showed that food price inflation rose to 8.3% in the four weeks ended June 12 – up from 7% in May and the highest level since April 2009.

The rapid rise in food and grocery costs means the average annual grocery bill is expected to rise by £380 to £4,960 in 2022 – an increase of more than another £100 since April alone, Kantar said.

According to the study, shoppers are increasingly swapping branded items for cheaper private label products to manage their budget LancsLive.

The average price for a liter of petrol at UK petrol stations hit a new high of 189.3 pence on Tuesday, according to data company Experian.

The average price for diesel was 197.1 pence per litre. Inflation rose again in May, remaining at a 40-year high and deepening pressures on households across the UK, the Office for National Statistics (ONS) said.

The consumer price index (CPI) inflation rate rose to 9.1% in May from 9% in April, the statisticians said.

The rise is in line with analysts’ expectations and takes the metric to its highest level since early 1982, according to ONS estimates.