Asda expands indoor card testing to help visually impaired customers shop

Asda has announced it is expanding its testing of new technologies that make it easier for blind and partially sighted customers to find their way around shops while shopping.

After a first try at Asdas As a designated Technology Innovation Store in Stevenage, the supermarket is integrating an additional 10 stores into the GoodMaps smartphone app.

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Asda instore trial

The app makes it possible to determine a user’s location with an accuracy of one meter. It will then convey instructions about specific product groups or areas via audio, enlarged graphics and touch commands.

use buyers The app can also search for important landmarks within the store, e.g. B. toilets, pharmacies or cash registers.

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The app can also search for specific product categories on the shelves to guide the customer as close as possible to the item they are looking for.

The new stores that will be compatible with GoodMaps navigation technology are Blackburn, Caerphilly, Hulme, Totton, York, Killingbeck, Milton Keynes, Aintree, Queslett (Birmingham) and Wembley.

Neil Fairclough, Senior Director of Retail Transformation Asda, said: “The trial at our Stevenage store has shown us that this technology can really make a difference for customers who previously had difficulty navigating down aisles when shopping.

“The value of this testing is that we can leverage the insights from each step and better integrate the technology as we move further into the testing phase to provide an even better experience for our customers and colleagues in those test stores.”

Neil Barnfather, VP Europe at GoodMaps, said: “Enabling people to get around autonomously, on their terms and in a way they choose has been a worthy goal for decades. GoodMaps infrastructure-free technology offers something so often taken for granted; just being able to access a place without thinking.

“Asda’s unmatched commitment to breaking down barriers to inclusion is revolutionizing the way our community can meet a fundamental need, which is being able to shop for your weekly groceries. We very much look forward to further expanding the reach of GoodMaps technology in partnership with Asda.”

Marc Powell, RNIB Accessibility Innovation Lead, said: “We know that shopping for blind and partially sighted people can be challenging, from navigating a store to locating and understanding products. That’s why it’s so great to see an influential retailer like Asda proactively championing accessibility through technologies like GoodMaps.

“This is an encouraging step forward in creating a more inclusive world and an example of how improving accessibility for people with vision loss can improve the customer experience for all.

“We call on all retailers to ensure that accessibility is truly a priority so that new technologies and advances are leveraged to improve the shopping experience for people with disabilities and prevent the spread of inequalities.” Asda expands indoor card testing to help visually impaired customers shop

Fry Electronics Team

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