Asda in hot water with parents over matching mother and daughter anniversary dresses

Asda’s new matching dress collection for mothers and daughters, which launched ahead of the Queen’s platinum jubilee celebrations, has already sold out, leaving shoppers frustrated

The new range of matching mother daughter dresses was released ahead of the anniversary weekend
The new range of matching mother daughter dresses was released ahead of the anniversary weekend

Asda has apologized after landing in hot water over new dresses released to mark the Queen’s platinum anniversary.

The supermarket giant launched the range ahead of the special four-day bank holiday from June 3 to celebrate the monarch’s 70th jubilee.

The twin dresses cost £8 and are designed for parents and children alike – and many shoppers have fallen in love.

Some quickly tagged friends and suggested they bought the dresses for anniversary parties, they reported the Manchester Evening News.

George at Asda dresses feature a floral Union Jack print and are available in midi lengths for adults and children aged 12 months to 14 years.

One Instagram user posted two heart-eye emojis and said, “how cute,” while another added, “oh love me with matching mom daughter outfits!!”

The range has proven to be very popular



Many buyers say they cannot hold any of the dresses



But the range sold out in “record time”, sparking anger from some shoppers.

People have taken to Instagram to vent after their attempts to purchase the dresses fell through due to online stocks not being available.

The supermarket’s fashion label posted a picture of the dresses to its 727,000 followers this week, saying: “Twins in dresses fit for queens. Prices from £8!”

But frustrated buyers spoke out about not being able to get them.

Decorations in Covent Garden for the Queen’s Platinum Jubilee


Justin Ng / Avalon)

Sarah_b104 said: “I missed that! Gutted”.

Clarke.nicky added: “Pointlessly sold out.”

And hayley.worthington said: “Every single size sold out. So this is a pointless post, isn’t it!”

In the comments, Asda’s George replied: “Sorry guys you loved the dress so much it sold out in record time!!

Preparations are underway around Buckingham Palace for Queen Elizabeth’s Platinum Jubilee


Agency Anadolu via Getty Images)

“The team is working hard to make more sizes available online. It might be worth checking your local ASDA store.”

Pubs and shops await a £1billion boost from the Queen’s Platinum Jubilee celebrations.

The country’s 45,000 drunkards are expected to pour 90 million pints during the four-day knee break after being allowed to open until 1am June 2-4.

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Millions will also hit shops and pubs and shell out beer, champagne, grills and decorations.

The bonanza will give retail and hospitality a welcome boost after two years of lockdown misery.

Co-op has announced it will sell 30,000 bottles of champagne – triple the normal amount for a bank holiday weekend – and 300,000 popsicles.

The upcoming bank holiday weekend will bring dry weather for most as millions across the country prepare for the celebrations.

Heading into the Platinum Jubilee weekend, conditions are expected to become calmer and drier with “above average temperatures, particularly in the South and Southeast,” according to the Met Office.

These conditions are expected to persist through early June.

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