Asda rocked as supermarket unveils plans to replace budget grocery range Smart Price

Supermarket chain Asda will replace its cheapest Smart Price range with a larger one called Just Essentials, which will offer shoppers a choice of 300 products

A woman pushes a shopping trolley in an Asda supermarket
Beginning in May, buyers will be able to purchase a new range called Just Essentials

Asda is in the process of phasing out its Smart Price range and replacing it with a new budget range called Just Essentials.

The supermarket said Just Essentials is the “biggest budget-friendly essentials range on the market” and will help millions of families combat rising living costs.

The cheapest range in the supermarket is currently Smart price with around 150 articles.

But soon Asda will phase out Smart Price and introduce Just Essentials with around 300 products.

The Just Essentials range includes fresh meat, fish and poultry, baked goods, frozen foods and cupboard staples.

This also includes household items like dish soap and toilet paper, and toiletries like shampoo and conditioner.

Beginning in May, buyers will be able to purchase a new range called Just Essentials


Manchester Family / MEN)

An Asda spokesman told The Mirror that shoppers can find Just Essentials inside supermarkets from May.

Just Essentials products are the cheapest items Asda stocks and are comparable or cheaper to Smart Price – just with more choice.

Asda will stock Just Essentials in all of its 581 stores and online.

Mohsin Issa, Co-Owner of Asda, said: “We understand that customers are increasingly concerned about the cost of living and need help to keep their grocery bills under control while being able to buy healthy and nutritious groceries for their families.

“Our new ‘Just Essentials’ range has been specially developed for this, combining our lowest prices with a much larger and more diverse range of quality products to meet all household needs.”

Last month food activist Jack Monroe said it was her moved to tears after spotting “remarkable” smart price choices during a visit to Asda.

In the past, she has criticized the supermarket chain after items like peanut butter were dropped from the cheaper range.

Her research revealed that budget prices in the “Big Four” supermarkets had risen sharply in recent years.

But Jack then found products from the chain’s Smart Price and Farm Stores ranges at her local store and said it was the “happiest shopping experience in over a decade”.

After seeing Jack’s previous tweets, Asda said it would be stocking its Smart Price and Farm Stores ranges in all 581 grocery stores and online by March 1 to help its customers with the cost-of-living crisis.

Asda is too Expansion of the number of greengrocers in its stores and expects the offering to reach 250 stores starting next month.

the Supermarket first confirmed in September 2021 that it would appoint 150 specialist greengrocers in stores across the UK.

The billionaire Issa brothers and Asda owners confirmed that the service would be available in an additional 100 stores.

This would bring the total number of branches with in-store greengrocers to 250 as of April.

The main role of a greengrocer in store is to oversee quality standards and check product availability, as well as maintaining the presentation of the product range.

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