Asda’s chairman says petrol stations will see “massive changes” as fuel costs rise

Lord Stuart Rose says UK drivers are now self-imposing spending limits when filling up their cars and has urged the government to do more to help low-income households

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The average cost of filling up a family car with petrol reaches £100

Asda shoppers feeling the pinch are already asking checkout staff to stop scanning their groceries once the total reaches £30 – now motorists could do the same in the forecourt.

Supermarket leader Lord Stuart Rose has revealed that a “massive shift” in consumer behavior has been observed amid the cost of living crisis.

He claimed UK drivers would impose spending limits on themselves when filling up their cars and urged the government to do more to help low-income households. Nottinghamshire Live Reports.

He told the BBC: “People are acting back. They worry about the expenses.”

According to the latest data from Kantar, the average annual grocery bill is expected to increase by £380.

The price hikes have already changed consumers’ shopping habits, Lord Rose pointed out.

He said: “They also have a limit that they have set.

“They say 30 pounds is a limit … and if they get over 30 pounds then that’s it, stop it. The same goes for petrol.”

With supermarket prices hitting a 13-year high and fuel prices soaring, the cost of living crisis is biting ordinary households.

The Manchester Evening News reported that Asda’s chairman said many people don’t remember the inflation of the 1970s and that the current rise in prices has come as a shock to many.

He added: “I’m of the generation that remembers how it was last time. And once [inflation] holding it is quite harmful.”

He went on to say that some people go to self-checkout to avoid the embarrassment of not being able to pay.

The average price for a liter of petrol at UK petrol stations hit a new high of 189.3 pence on Tuesday, according to data company Experian.

The average price for diesel was 197.1 pence per litre.

Inflation rose again in May, remaining at a 40-year high and deepening pressures on households across the UK, the Office for National Statistics (ONS) said.