AT&T tries to push customers with price increases for old tariffs to new mobile tariffs

To push people to its newer plans, AT&T is increasing the price of some of its older Unlimited and Mobile Share plans. Single-line users get an increase of up to $6 per month, and those on family plans can add up to $12 per month to their bills. corresponding Bloomberg.

In a statement to The edgeAT&T spokesman Seth Bloom said, “We encourage our customers to explore our newer plans, which offer many additional features, more flexibility for each line of their account, and in many cases lower monthly costs.” started learning this week and that the price changes would take effect from June 1st.

2019 the company increased the prices of its Mobile Share Value data plans by adding a “bonus” of 15GB of data per month that you couldn’t opt ​​out of, which added $10 to the price of your plan. In 2018, customers who had taken unlimited plans also saw her monthly bill increase from $40 to $45.

Bloom said AT&T isn’t releasing the list of affected plans, but said affected customers will receive “a billing message and an email” from AT&T, which “may indicate that the customer may be interested in one of our more current plans, Savings.” on the monthly fee, or get additional features each month for a slightly higher cost.”

There is a list of withdrawn plans on its support site, which however shows the many variations of Unlimited and Mobile Share plans that were discontinued between 2016 and 2020. When you log in via this linkyou can see what plan you have.

The company’s current Unlimited Starter plan comes with (of course) unlimited calls, text and data, access to 5G and 3GB of hotspot data per month, and a few other perks. It starts at $65 per month for a single line but drops to $30 per line once you have five lines.

There are also those of the company recently introduced $50 per month Value Plus plan, which isn’t listed as an unlimited plan, but includes unlimited talk, text, and data (and includes 5G). However, this plan is only available for single-line customers. The Company also offers an “Unlimited Max” plan for $45 per month through Walmartwhich includes 10GB of hotspot data.

Of course, the word “unlimited” is automatically suspect if carriers are using it anyway. In 2011, AT&T ran into trouble for throttling “unlimited” plans. Nowadays porters Bill actually unlimited as a selling point for one of their few “unlimited” plans.

It’s been a while since folks still on the older Unlimited and Mobile Share plans got a price increase, but now AT&T has something it can easily blame: inflation. Last month, in what turned out to be a signal that the move was coming, CEO John Stankey predicted that AT&T would start raising prices “in the next few quarters” thanks to inflation. corresponding The Wall Street Journal. He also predicted that basically everyone inside and outside of the telecoms industry would be doing the same thing. AT&T tries to push customers with price increases for old tariffs to new mobile tariffs

Fry Electronics Team

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