You are already aware that marketing is critical to your company’s success. A vital marketing function is not only necessary for increasing brand awareness and educating customers, but it can also have a significant impact on your bottom line. Marketing contributes a whopping 15-30% of revenue in a typical business regarding net new customers.
So, how can you maximize your marketing revenue? How can you make the most of marketing for your particular business? It all begins with the development of a marketing project management plan.
What Is a Marketing Project Plan?
A marketing project plan is an outline that details your marketing strategy for the next month, quarter, or year. Typically, these plans include the following:
- An overview of your company’s advertising and marketing objectives.
- A summary of your company’s current marketing position
- A timetable for when the tasks in your strategy will be completed.
- Key performance indicators (KPIs) to monitor A description of your company’s target market and customer needs.
There may appear to be many moving parts to investigate and manage. But we’ll focus on six critical steps that will get you moving toward your marketing objectives.
Why Is Marketing Project Management So Important?
Many people consider marketers to be the face of the company. As far as we know, what is seen and what attracts customers is on our plate. Many people, however, are unaware of how much strategy and organization goes into the process along the way.
Each marketing operation has a distinct strategy and outline for achieving its goals and objectives. For example, to rank on Google, you should put quality keywords.
The importance of combining project management and marketing is to align all team members to set specific goals and ensure that everyone is on track to meet them.
Every marketing campaign must be planned and managed to stay on track with finances, time frames, and the effectiveness of the programs. Planning a campaign aims to ensure that it will benefit the company rather than be a waste of time and resources.
Six Things You Can Learn From Marketing Project Management to Have Success
Check out these tips to gain more control over your projects and teams by making your entire work process more efficient.
- Define Quantifiable Marketing Goals
Any project should have clearly defined, quantifiable goals and objectives as a starting point. If you don’t do this, the project can quickly lose its focus.
This list does not have to be lengthy. Concentrate on those that will have an impact on your business. Prioritize your marketing objectives and commit to achieving the top three. For instance, your top three marketing project management objectives could be:
- Increasing organic traffic by 20% through content marketing by using SEO Keyword Research Services.
- In three months, annual subscriptions have increased by 10%.
- The conversion rate increased from 1% to 3% in six months.
- Review Strategy
Your primary goal is to complete projects successfully, on time, and within budget in a way that allows you to replicate your success.
It is critical to bring scale and repeatability to operations. Consider whether your strategy includes the following elements when developing it:
- Scalability refers to whether you intend to apply the same process to projects of varying size and scope.
- Repeatability refers to whether you intend to use the same project management process on multiple projects.
- Flexibility refers to whether the process can be applied to various industries and clients.
Now, consider which of these three components you want to implement the most in your marketing project management tools.
- Use Agile Marketing Approach
Agile project management enables teams to divide complex projects into smaller, more manageable chunks known as sprints. A project management tool approach can increase marketing output, reduce project delays, and ensure continuous improvement. Agile marketing can be highly beneficial for ongoing marketing campaigns such as website optimization and content marketing.
- Control the Standards for Each Deliverable
Create a list of pre-defined requirements for each deliverable. Consider a minimum word count, tone and voice, keywords, and uniqueness when creating content. Consider the following criteria for your content marketing project:
- All content deliverables must be reviewed and approved twice (universal)
- Client branding should be included in all content deliverables (project-wide)
- All blog posts should be 800 words or less and no more than 1200 words (project-wide)
- The client’s Instagram handle must be included in all accompanying social media imagery (deliverable-focused)
- Use a Team Management Software
Emails and spreadsheets can make real-time collaboration difficult. Long, messy email threads make it difficult to keep track of information. It is also possible that email recipients will take a long time to respond. This is why you should use high-quality project management software. A centralized project will be simple to manage.
Under a single roof, team members, stakeholders, and project managers can be in sync at all project stages.
A feature-rich project management software, such as Asana, Trello, Monday.com, or Slack, can provide all of the tools your team requires to plan, manage, and execute projects efficiently. Skip the old-fashioned spreadsheets and emails in favor of features like group chat, notifications, Gantt charts, and more!
- Break Projects Into Manageable Subtasks
Individual tasks can be created or assigned to a group of people in a single location. Here’s how project managers can begin:
- Organize a project planning meeting with all project team members. You can go over all of the tasks that must be finished to complete a project. You can also encourage people to provide feedback on managing the project more effectively.
- Set start and end dates and time estimates for various tasks.
Marketing relies heavily on project management. Without it, marketing teams are vulnerable to poor management, missed deadlines, unclear objectives, and other issues. Businesses generate sales and profits through marketing.
Effective collaboration is essential because of marketing, making a standardized project management system a top priority for all businesses and companies.
Begin with these tried-and-true tips for a successful marketing project.
Here’s hoping that a clear roadmap and these pointers will help you tackle your project more effectively and achieve fantastic results. Best wishes!