Baby clothes rental Hove wins Marie Claire awards

A PRE-LOVED babywear company has won big at the Marie Claire Sustainability Awards.

SuperLooper, the Hove-based rental library for beloved baby clothes, has been recognized as a winner and a highly recommended runner-up in the prestigious awards.

Jenny Barrett started the company after realizing that there were 183 million items of superfluous adult baby clothes stowed away in UK closets alone.

The Argus: Jenny BarrettJenny Beret

With the help of fashion, marketing and technology experts and many Brighton families, the company tried and tested different ways to set up a used clothing lending library service.

The Argos:

Launched in 2020, SuperLooper has thousands of barely-worn baby and toddler clothes available for rent by eco-conscious families across the country for as long as they are needed.

Argus PR image: SuperLooperSuperLooper PR image

Marie Claire’s UK team, along with a panel of over 50 of the world’s most distinguished sustainability experts, thought leaders and activists, selected SuperLooper for two of the awards.

It won Best Sustainable Small Business (Kids) and received high praise in the Best Rental Brand for Kids category. Baby clothes rental Hove wins Marie Claire awards

Fry Electronics Team

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