Lidl, Morrisons and Aldi scored a feverish victory over Heinz and HP as they won the baked beans battle, not only in terms of price but also in taste, quality and appearance.
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A study has shown that supermarket private-label baked beans taste better than the top expensive brands.
Lidl and Morrisons beans beat Heinz and HP – not just on price, but in taste, quality, texture
Consumer experts say the finding is good news for shoppers who are feeling the pinch of the rising cost of living.
Baked beans are an inexpensive source of fiber and vitamins, and have been a British favorite for decades. Last year, Britons spent more than £300 million on essential kitchens.
Which consumer group? compare 12 brands – three from the brand and nine from the supermarket. Each was rated for taste, texture, aroma and appearance, with Lidl and Morrisons coming out on top.
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Tasters say Lidl’s, at 32p a can, has the perfect color and “just right” sauce texture.
They were also impressed by the Morrisons (39p), which scored the same as Lidl in terms of looks.
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M&S (35p) has the lowest ranking. More than half of the test participants found the sauce to be too liquid and the beans too hard.
Natalie Hitchins, of which?, said: “Choosing to shop for your supermarket’s own branded groceries is not only a great way to save money, but it can also result in tastier and better quality products.”
https://www.mirror.co.uk/money/shopping-deals/baked-beans-lidl-heinz-compared-26396816 Baked beans from Lidl to Heinz are compared with the clear winner - and it's not what you think