Bandai Namco announced Tuesday that it plans to develop an “IP Metaverse” for its library of video games, and is spending 15 billion yen (or 130 million USD) on the undertaking.
First reported by VideoGamesChronicle, the three primary targets of the metaverse undertaking embody connecting Bandai Namco with followers of their video games, enhancing the worth of Bandai Namco’s IP, and connecting every IP’s world into an interconnected universe often known as the “ALL BANDAI NAMCO idea.”
Bandai Namco additionally plans to speculate 25 billion yen (or 216 million USD) to “maximize IP worth” by new IP creation, “groupwide IP tasks,” and innovation.
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The metaverse is a well-liked time period within the tech and leisure world for a persistent digital world the place individuals can work together with each other and varied manufacturers. A number of main firms and types are speeding to get in on the concept, together with Disney, Epic Games, Microsoft, Facebook, and Square Enix.
“By means of the IP Metaverse, we’ll set up communities amongst Bandai Namco and followers, in addition to amongst followers themselves,” Bandai Namco shared on its mid-term plan introduced to buyers. “By means of these communities and content material, we’ll construct deep, broad, multifaceted connections that proceed for lengthy durations of time, and we’ll give attention to the standard of these connections. On this means, we’ll work to maximise IP worth over the medium to long run.”
Bandai Namco’s library of IP contains the Dark Souls and Elden Ring franchises, Pac-Man, Gundam, Dragon Ball, Soul Calibur, Katamari, in addition to its library of traditional video games like Dig-Dug and Galaga.
“One in all our strengths is the power to foster connections with each digital components, reminiscent of video games and the metaverse, and bodily components, reminiscent of amusement services,” Bandai Namco mentioned.
The 15 billion yen will go in the direction of creating one thing known as the “information basis (information universe)” and “growth of content material.”
Bandai Namco concluded its mid-term plan by stating that realizing the metaverse idea is one among its three main methods for its digital enterprise unit.
Joseph Knoop is a author/producer for IGN.
https://www.ign.com/articles/bandai-namco-metaverse-million-investment Bandai Namco to Spend $130 Million on a Metaverse Venture