Barcelona have confirmed a lucrative sponsorship deal with music platform Spotify in a deal that will see the club’s iconic Nou Camp stadium face a rebranding.
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Barcelona have confirmed Spotify as their new ‘main partner’ in a landmark deal that will see the club’s Nou Camp stadium renamed.
Spotify – a music streaming service – will be on the men’s and women’s club shirts for the next four seasons, on Barca’s training jerseys for the next three campaigns while most notably, the stadium The club’s movement will now be named Spotify Camp Nou. On Tuesday night, the club announced the deal would ‘bring football and music together like you’ve never seen it before’.
Last year, Spotify owner Daniel Ek confirm his intentions buying Arsenal – the club he supports – from Stan Kroenke. Although billionaire Ek prepares a second bid over £2 billion to buy the Gunners was rejected a £1.8 billion offer, club owner Kroenke rule out an agreement.
The Swede was a childhood Gunners fan and his interest in buying clubs emerged after the Super League flop last April as fan frustration over Kroenke spilled over. via. Such a move, however, never materialized, and Spotify has now closed a landmark sponsorship deal with Barcelona, who was looking for a funding to replace Rakuten.
The Japanese e-commerce giant previously had a four-year shirt sponsorship deal with the club in 2017 worth £47 million per season. They agreed on a one-year extension to that deal last year, but with the terms of a significant reduction of £25m for the campaign. It is yet to be confirmed how much the new deal with Spotify is worth to the Catalan club. Ek built his fortune from founding Spotify and his net worth is said by Forbes to be around $4.4 billion.
The initial partnership with Rakuten was made in 2017 with a business relationship starting after Rakuten president Hiroshi Mikitani dined with Barca defender Gerard Pique and his wife Shakira in San Francisco on 2015. However, relations soured last July when a video surfaced of the excellent Barca players appearing to mock the Asian during their 2019 tour of the Far East.
The club has described the new relationship with Spotify as ‘providing a global stage for players and artists at Spotify Camp Nou Stadium, while building new opportunities to connect artists and players with fans around the world’.
Alex Norström, Spotify’s Freemium Business Manager, explanation for Barcelona’s website : “We couldn’t be happier to partner with FC Barcelona to bring the worlds of Music and Football together. From July, our partnership will provide a global stage for Artists, Players and Fans at the brand new Spotify Camp Nou. We’ve always used our marketing investment to promote Artists, and this partnership takes this approach to new dimensions. We are excited to create a new opportunity to connect with FC Barcelona’s worldwide fan base.
“Spotify’s mission is to unlock people’s creative potential, help artists make a living through their art, and connect with fans. We believe this partnership creates many opportunities to fulfill this mission in unique, imaginative and impactful ways. ”
Barcelona President Joan Laporta added: “We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to our fans and make them feel, even more, part of the Barça family through unique experiences, combines two activities like entertainment and football, making it possible for us to connect with new audiences around the world.
“It is also an alliance in which we continue to forge ahead in this new era in which we have begun, and that demonstrate, once again, our innovative character and relentless quest for excellence. of excellence that has distinguished Barça and has made it a unique club in the world.”
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https://www.mirror.co.uk/sport/football/news/barcelona-camp-nou-spotify-stadium-26478311 Barcelona confirms new sponsor Spotify with Nou Camp stadium name adjustment