Bargain hunter explains mistake in supermarket that costs you £200 every month


Tom Church, 31, one of the co-founders of, says he’s an “unfaithful” shopper and is always visiting different stores to make sure he’s getting the best prices

Tom Church is co-founder of
Tom Church is co-founder of

A bargain hunter explained how he saves around 200 euros a month by comparing prices in supermarkets.

Father-of-one Tom Church, 31, who is one of the co-founders of, says he is an “unfaithful” shopper and is always checking different shops to get the best prices.

There are websites and apps that allow you to check prices online so you don’t have to go from store to store.

“The price comparison only takes a few seconds when you write your shopping list. i use this free supermarket price comparison tool in the Latest Deals app,” said Tom.

“I just search for ‘Fairy Liquid’ or ‘Heinz Baked Beans’ and see which supermarket has it the cheapest.

“Then I group the items under each supermarket and whiz around to get the best prices.”

He added: “Now when I go to the supermarkets, it’s significantly more expensive.

“I tend to stick to a fixed amount with every purchase, and I’ve noticed that I’m getting less and less for my money.”

Tom Church says he’s saving £200 on groceries by shopping locally


Latest offers)

Five price comparisons

  • Anchor Salted Butter – £2 at Tesco; £2.45 at Iceland
  • John West Tuna – £3 at Asda; £5 at Ocado
  • TRESemme ProPure Airlight Volume Shampoo – £3 at Sainsbury’s; Elsewhere €4.50
  • BodyForm sanitary napkins – £1 at Sainsbury’s; £1.55 at Morrisons.
  • McCain’s chips – £3 at Waitrose; Asda for £4

This is how the LatestDeals price comparison check works


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The price comparison only takes a few seconds


Latest offers)

“I save around £200 a month on my family’s grocery shopping by comparing prices and going to the cheapest supermarket for each item whenever possible,” said Tom.

“Even if I’m in a store and I’m thinking of a product that I didn’t research before it came out, all I have to do is look it up on the app and within seconds I know if I need to look elsewhere for a better price.”

Another way to compare prices online is to use

In addition to comparing prices, you should try to avoid convenience stores as much as possible – and always shop in larger stores.

The? These households spend up to £10.20 more each week in a Sainsbury’s Local than in a regular Sainsbury’s supermarket.

It was the biggest difference the consumer magazine found over the course of a year.

Over the 12 month period, the average weekly difference over the course of a year added up to a staggering £322.

Meanwhile, a Tesco Express grocery basket cost an average of £279 more over 12 months.

Another way to downsize your grocery store is to try to “downshift” branded products for supermarket-owned labels.

It is estimated that this could save you around 30%.

That means if you spend £100 on groceries every week you could save £30 – in four weeks you’ve pocketed £120.

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Fry Electronics Team

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