J-Hope uploaded his first Reel Instagram to give fans a behind-the-scenes look at the making of his fiery new music video “Arson”.
BTS rapper who just released a solo studio album Jack in the box While the team is taking a break, sit down to chat about music video ideas and share a look at its impressive set of photos and special effects.
“A lot of things are burning, leaving ashes,” J-Hope said of the artistic vision behind the song’s visuals.
“The theme is envisioned starting with this outfit,” he notes. “Overall, I plan to capture the message of this song with this music video.”
“Since I was young, I have worked with the fire of passion. And I think these sparks are the right material for it. That’s why I chose fire,” explained J-Hope.
In the clip – which has already had more than 34 million views – he then moves the entire conversation to his new album.
J-Hope said, “I put a lot of effort into this album. I tried to show my real colors in it. I also tried a lot of new things. While you are listening to my album, I hope you will see this new side of J-Hope and enjoy it. “
The song was just released by Big Hit Music this week, preceded by the lead single “MORE” on July 1.
Watch the behind-the-scenes clip for “Arson” below.
https://www.billboard.com/music/music-news/j-hope-arson-video-behind-the-scenes-1235115295/ Behind the scenes – Billboard