Bernard Brogan’s Legacy PR firm posts 40 percent growth after diversifying

Legacy Communications, the public relations firm founded by former Dublin football star Bernard Brogan, has seen sales grow 40 per cent, profits soar and its workforce double after trying to diversify its business beyond its sporting roots.

egacy’s 2021 profit was €145,000, up from €135,000 last year, according to the latest results.

Chief Executive Kevin Moore said that maintaining earnings growth during a period of rapid growth for the company is “a win for us” and that the company’s growth has continued at the same pace so far in 2022.

Legacy – which works with clients such as Indeed, Energia, Aldi, Pieta, Hubspot and Hidden Hearing – was founded by Brogan and his cousin James Brogan, also a former Dublin senior footballer.

The Brogans started the company with a strong focus on sports sponsorship. But the agency has since diversified to serve a broader PR, digital, marketing and creative platform.

“Through our sponsorship work, we had started creating content and managing PR, so it was a natural progression for us to expand a broader marketing offering.”

Close

Kevin Moore, Managing Director of Legacy Communications

According to Moore, the lines between the types of agencies brands want to work with are blurring.

“Companies no longer want to work with five or six different agencies. You don’t want to have one for advertising, one for digital, one for PR and one for sponsorships. So we’ve positioned ourselves to offer brands some of the most important services – and we think that’s worked really well.”

In November 2021, Legacy acquired Cork-based digital search agency SMB Clix – and it’s grown 200 per cent over the last 18 months and has built a significant global client base, says Moore.

Close

Bernard Brogan at Hill 16. Photo: David Conachy

“That was probably one of our real success stories over the past two years. It’s growing at a phenomenal rate. I think the market was really ready for a communications company offering this type of service and it was another foothold for us.”

Moore said the need for diversification has been underscored by the pandemic, which has been a challenging time for both the agency and its clients.

“When Covid first struck, sport was badly affected – but so were hotels and some of the clients we had in that space.

“A year or two later, we see that the tech side has seen a fair number of job losses. But on the other hand, we’ve had a boom in e-commerce.

“So what we’ve seen is that different industries have been impacted in different ways at different times over the past three years.”

The company has expanded its management team in recent years, and this has allowed Brogan to focus more time on sister company Peptalk, which has been developing an employee wellness platform.

https://www.independent.ie/business/irish/bernard-brogans-legacy-pr-company-sees-40pc-growth-after-diversifying-42138142.html Bernard Brogan’s Legacy PR firm posts 40 percent growth after diversifying

Fry Electronics Team

Fry Electronics.com is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@fry-electronics.com. The content will be deleted within 24 hours.

Related Articles

Back to top button