Best Content Ideas for Video Marketing

You are all set to start with video marketing. You have the product, professional equipment, shooting space, and professionals to create videos for your business. All you think now is about the video ideas that will take your business marketing to its next level. Well, it happens to everyone!

Videos marketing is in trend now, and more than 78% of consumers watch videos online daily. So, it is completely normal to get confused while getting started with the production. You know how your content affects your reach and traffic, and nobody wants to do it the wrong way. 

Today, you are going to learn about the most popular video content ideas for your marketing. Plus, they are easy to shoot, cost-effective, and always popular on social media even after months of being posted. Let’s get started.

Content Ideas for Successful Brand Marketing


Product Demo

As per the recent study by Wyzowl, 69% of the customers want to watch short videos to learn about a product or service, and 84% of them make a purchase decision after watching a video online. 

This clarifies why your videos should be about the product or service you want to promote. For example, one of the best ways to promote products is by creating product demonstration videos. They are versatile, engaging, and great for video campaigns. 

Here is a popular example of a product demo by IKEA Place that shows how the service works. 


  •  Write all the product features, specifications, and USPs before production.
  •  Pick the format for the demonstration; whether you want an animated video or adding human touch would work.
  •  Keep it short and crips with an engaging CTA like a free trial or rewards.


Vlogs are among the most trending video content ideas for all digital platforms. Businesses can utilize Vlogging for different purposes, be it event recording, product launch, street interview, a day in the office life, etc. The scope of letting your audience in can be exceptional in terms of brand awareness. 

All you need is the right person on the camera who is enthusiastic enough to catch the viewers’ attention. People love to watch vlogs, especially if they are clear and striking. 

Vlogs can also be recorded on a mobile device, and you can edit the rest afterward. The objective is to build a large audience base who want to follow your content and share them within the group. These days social media vlogs are quite popular as short-form videos. 


  • Have a purpose of vlogs to measure the performance of the content.
  • Post weekly or monthly vlogs to keep the excitement alive.
  • You can also pick your popular website blogs to create video articles.

Customer Reviews

Customer testimonials and product reviews are some of the most popular videos that help potential customers make a decision. Representing your credibility and skills, these videos are best for people already taking an interest in your offerings. 

According to Wyzowl, two out of 3 customers purchase a product or service after watching testimonial videos about how a brand helped another person like them. These videos are also great for your YouTube marketing and website landing pages.


  • Always add a personal touch to the testimonial video by adding a backstory of a client’s journey.
  • Use the best quality equipment to record the footage,
  • Always have a script before you ask your client to record.

Live Q&A

Social media has made customer-brand interaction easy with its live streaming options. Customers always have their queries and suggestions about a product or service. So maybe it is an excellent opportunity for you to let them ask whatever they have in mind in a live chat session. 

Not only does it attract more people to your brand, but it increases trust and loyalty. This is one of the chances where you can instantly turn a viewer into a customer. 


  • Always announce the Q&A session before 24 hours so that most viewers can join.
  • Host the session with 2 or 3 people from your brand who can answer the questions or resolve a problem live.
  • Make it look professional with a bit of fun and entertainment to keep the audience engaged.

Animated Explainer Videos

If you are into marketing, you don’t have to understand why explainer videos are essential for your video marketing. Explainer videos have been around for a while and keep evolving. Animated explainer videos are the universal type of content that fits every platform and business. 

Not only does an explainer video drives people to your website, but it also increases revenue with the simplification of a concept. 

Around 95% of people have watched an explainer video to learn more about a product or service. So, if done correctly, it can increase your Google ranking and bring results through social media. 


  • The visual part of animated videos must be handled carefully to make them engaging and emotive.
  • Add an explainer to your website homepage for better google ranking.
  • Create a series of explainer videos for product promotion.

User-Generated Video

User-generated videos are great for brand awareness. You can either feature the best videos created by your audience featuring your product or collaborate with influencers. 

These videos are not only fun to watch but also add to the creative aspect of your video marketing. You can go to the GoPro social media account to check out their user-generated videos. Most of their content contains such videos to increase their customer reach. 


  • You can host a video contest to get user-generated videos and feature them on your social media feed.
  • Find influencers from relevant niches and let them record a video featuring your product or service, this way, you can get new people coming to your website.

How-to Tutorials

Another popular video content idea for product or service-based marketing is how-to tutorial videos. As per the ThinkWithGoogle report, users 3-times more likely to prefer watching a YouTube tutorial than reading product instructions. 

Now you know why how-to videos work so well on YouTube. You can create these videos with content that goes ahead of just selling the product or service. 

A value-packed, step-by-step tutorial gets shared on various social media platforms leading to traffic and revenue over time.


  1. Find the most related search terms for making a sharable tutorial video.
  2. Add keywords and search phrases to help your videos get ranked.
  3. A professional setup for recording tutorials always contributes to the quality.

Mentioned above were some of the most effective video content ideas for your business. Other commonly used types of videos include presentations, Reels, product launches, company culture, and whiteboard explainer videos.

Over to You

You must keep quality and engagement in mind no matter what type of content you choose for your brand marketing. Today, users have a short attention span due to the millions of options available.

Therefore, you need to find the right professionals who can create videos that capture the attention of online consumers and make them visit your website. SEO, CTAs, performance measurement, and other factors help you in video content marketing.

However, it is better to get started with the trending ones to create a follower base initially. There are also online tools available to help you create bespoke video content. 

Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.

Fry Electronics Team

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