The Biden-affiliated nonprofit group Building Back Together plans to launch its own TikTok account Wednesday as part of the group’s recent effort to engage young people on the presidential agenda ahead of the 2022 midterm elections.
The group’s account, @buildingbacktogether, plans to create content inspired by TikTok trends and features like the green screen feature to explain President Joe Biden’s agenda to the platform’s predominantly younger user base. The organization’s employees frequently appear on the account, along with news clips and audio recordings of the President.
“By launching a TikTok account, we are expanding this work with the goal of reaching this platform’s large and growing user base, including young people who are disproportionately using TikTok,” said a spokesperson for Building Back Together The edge on Tuesday. “We want to make sure TikTok users see information about the positive impact of the President’s agenda, and we will do that by producing original content tailored for the platform.”
Biden’s original Build Back Better proposal stalled late last year, leaving extensive climate and social safety net provisions in limbo. Earlier this week, Senate Majority Leader Chuck Schumer (D-NY) signaled that Democrats would continue their push to pass the elusive economic agenda. However, its passage would rely on Sen. Joe Manchin (D-WV), who has opposed key elements of the package.
The Biden White House has nevertheless adopted TikTok as an outreach tool persistent concerns via the Chinese parent company of the app. The new announcement comes only a few weeks after The Washington Post reported that the White House briefed TikTok creators about the war in Ukraine. During the March briefing, Biden administration officials such as Press Secretary Jen Psaki and members of the National Security Council outlined the White House’s strategic goals in the region following Russia’s ongoing invasion.
“We recognize that this is an extremely important way to update the American public with the latest information,” said Rob Flaherty, White House director of digital strategy The post Last month.
Building Back Together is one of the few groups dedicated to advancing Biden’s legislative agenda, including bills like the American Rescue Plan and the Bipartisan Infrastructure Law, and the nomination of Justice Ketanji Brown Jackson for the Supreme Court. In the run-up to the passage of the bipartisan infrastructure bill, the group ran a $10 million television and digital advertising campaign to increase support for the measure.
On Instagram, Building Back Together frequently posts news clips and infographics promoting the Biden administration’s goals. In a recent postthe group used data from the Economic Policy Institute, which claimed that Biden’s economic plans would help Americans pay for services like health and childcare.
“Our TikTok videos will leverage features unique to the platform — whether that be leveraging trending sounds/dances or using options like the green screen capability to create informational videos about various aspects of the President’s agenda,” said spokesman.
https://www.theverge.com/2022/4/6/23012077/biden-tiktok-president-white-house-account-gen-z Biden group launches TikTok account to push presidential agenda