Big Sync Music expands in Latin America led by Patricia Portaro

Creative music licensing agency Big Sync Music is expanding its team in Latin America.

Songtradr’s own company has tapped Patricia Portaro as Head of Music Supervision, LATAM, to lead the department and recently hired Javier Andrade as project manager for partnerships.

Big Sync Music, which claims to be “one of the fastest growing global music agencies”, works with brands like Unilever, L’Oreal Luxe and Google among many others

The LATAM expansion comes four months after UK-based sync licensing company Cuesongs teamed up with Big Sync Music.

In her new role, Portaro will oversee all of Big Sync’s upcoming projects related to film, television and sports, bringing in new business and fulfilling all elements of the oversight process.

Andrade turns lRead all the creative music productions for Big Sync advertisers in Argentina while working as Music Supervisor for branded content, Film & TV throughout LATAM.

The team also consists of Alex Menck, Head of Americas, Lorenzo Lautz, Music Supervisor, Telma Pafume, Clearance Coordinator, along with a broader local support team.

The team’s most recent projects include overseeing the music for LOV3that recently on Amazon Prime and Back to the 15th for Netflix.

Portaro has been a music supervisor and licensing specialist for 15 years, after working on more than 200 film and television projects in the US, UK and Latin America.

highlights include BABENCO SOMEONE HAS TO HOREN TO THE HEART AND SAY STOP (2020), Winner of the Venice Festival Classics Award for Best Documentary and Academy Award nomination in 2020; and “PELE” (2021), an English documentary released last year via Netflix.

andrade began his career as an Argentine journalist who wrote and hosted the first Pan-Regional Music news TV program for MTV Latin America.

Most recently he worked as a music expert a Advisor for the music programming department at DIRECTV Latin America.

Working with brands like Lynx, Dove, Toyota, Magnum and others, Big Sync claims to have “helped some of the world’s most celebrated brands and agencies build their businesses by harnessing the power of music”.

Big Sync has also recently completed notable work with Premier League, Budweiser, Spotify and TikTok.

Big Sync was acquired by Santa Monica-based B2B music licensing marketplace Songtradr in a multi-million dollar cash and equity transaction in 2019.

“I want to strengthen the brand by using my network and working directly with labels and publishers.”

Patricia Portaro

“Big Sync has been a trusted channel for music and brands for many years and I look forward to continuing to expand their presence in the Latin America region with the creative and talented team we have in place,” said Portaro.

“I want to strengthen the brand by using my network and working directly with labels and publishers.

“As Big Sync continues to make long-form and short-form content a focus for 2022 in LATAM, the roles of Patricia and Javier will be invaluable in building this portfolio.”

Dominic Caisley, Big Sync Music

Dominic Caisley, CEO of Big Sync Music said: “Although Big Sync was originally founded in the UK, our global footprint has grown significantly over the years and we have already worked on several notable campaigns for Unilever and other brands from Brazil, Argentina and beyond.

“More and more brands, agencies, TV and film companies are asking us about it Help with their projects from this regionit’s a natural progression for us to build a bigger one dedicated team to serve these opportunities.

“As Big Sync continues to long form and Short form content in LATAM is a focus for 2022, the roles of Patricia and Javier will be invaluable Building that portfolio.”

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