Bills halved private-brand grocery purchases – survey

GROCERY shoppers can cut their bills for supermarket private labels compared to heavily marketed brands.

According to a survey by, a website that lists shopping deals, discounts, and money-saving tips.

It comes at a time when there are warnings about rising food prices due to higher costs of inputs, such as energy and fertilizers, and because of the war in Ukraine.

A dozen standard household purchases cost €31.49 at Dunnes if popular Irish brands are selected, but they substitute for the chain’s own items so the cost drops to just €14.41 .

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The shopping cart contains items such as butter, milk, sausage, tea, beans, fish, soup and laundry detergent, and is similar to the items surveyed by the Consumer Association of Ireland since 2000.

Tesco’s basket of branded items hit €32.03 on the date of the survey last month, compared with €12.81 for Tesco’s own.

Supervalu’s brand is €15.02 off popular items including Kerrygold butter, Avonmore milk and Donegal Catch fish for €31.61.

Private brand milk, for 85c, is 43pc cheaper than a liter of Avonmore Supermilk of €1.49, across Dunnes, Supervalu and Tesco Stores.

All three sell private label butter for €2.49 34pc cheaper than Kerrygold’s 1lb at €3.75.

They sell private label sausages for less than half the price of Clonakilty sausages, €1.99 at all three supermarkets. Private label sausages are €0.89 at Tesco, €0.99 at Supervalu and €1 at Dunnes.

Lyons 80 tea bags are €3.19, although they all have a promotional price of €2.50 on survey day.

But private label tea bags cost between €1 and €1.15. Bills halved private-brand grocery purchases – survey

Fry Electronics Team

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