Blizzard President Responds to Rumors of Interest in Crypto Games: “No One Does NFTs”

As the non-fungible tokens (NFTs) controversy rages on, Blizzard President Mike Ybarra has denied that the company is interested in pursuing blockchain technology for its games.

Ybarra was responding to a story by Chronicle of Video Games reports that a YouGov poll asked players about crypto and NFT products in Activision Blizzard games. This sparked speculation that Activision Blizzard itself was questioning players about the controversial technology.

Ybarra tweeted in response: “No one does NFTs.”

NFTs are unique digital items that are stored on a digital ledger called a blockchain. While Ybarra’s answer will likely give many gamers a sigh of relief, other game companies still believe NFTs are the future of gaming.

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Square Enix President Yosuke Matsuda firmly believes in it that adding blockchain technology to video games is worthwhile. He mentioned that he wanted to “incentivize” players who want to create interesting content that “evolves” using blockchain. In theory, this would allow content creators to own pieces of content created for the game.

Ubisoft has been one of the most vocal proponents of NFT gaming. The company introduced NFT cosmetic system called Quartz which offers limited edition cosmetics that can be resold for cryptocurrency on third-party marketplaces. Even after the backlash from fans over Quartz, Nicolas Pouard, VP of the Ubisoft Strategic Innovations Lab, has reconfirmed this decision Gamers just don’t get it the benefits of NFTs.

Sega initially seemed interested in NFTs, but remained noncommittal and stated so They would not implement NFTs if only they were seen as a money maker. The backlash from the gaming community has also kept Electronic Arts at bay with CEO Andrew Wilson reversal of a statement these NFTs would be important for gaming.

However, many in the gaming industry don’t see it that way. PlatinumGames executives Atsushi Inaba and Hideki Kamiya public shouted Konami for their NFT motivations, which they see as more for-profit than anything else. Inaba added that the concept of NFTs could be important in the future, but early attempts will benefit neither players nor developers.

In other Blizzard news, the company is planned unveil the next expansion for World of Warcraft soon. Blizzard will also unveil a Warcraft mobile game in May.

David Matthews is a freelance writer for IGN. Blizzard President Responds to Rumors of Interest in Crypto Games: “No One Does NFTs”

Fry Electronics Team

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