BMG expands in Latin America with a new office in Mexico.
The company has begun recruiting a general manager, synch and copyright staff and will open its doors in Mexico City mid-year.
The office’s initial focus will be on developing services for BMG’s existing Anglo-American and Spanish-speaking clients before establishing a local repertoire list.
Like all BMG operations, it will offer music publishing and recording under one roof and from the same global cloud-based platform.
The company has had an office in São Paulo, Brazil since 2016, which has also evolved from managing existing repertoire to developing its own local signing strategy, from rock group Ego Kill Talent and pop artist Zeeba to one of the most renowned sertanejo artists, Henrique & Diego.
Last month, new IFPI figures showed the extent of the opportunity in South America.
The region’s recorded music market grew by 31.2% in 2021, with Brazil (+32.0%) and Mexico (+27.7%) accounting for 66.5% of revenue. Streaming revenue accounted for 85.9% of the South American market, one of the highest shares across all regions.
The new Mexico office will work closely with BMG’s Latin American customers in the US and BMG Spain’s local roster.
BMG’s US Latin list includes Erika Ender, Pitbull, Gente De Zona, Paloma Mami, Maffio and the award-winning DEL regional catalog for Mexican music publishers. Vinyl includes Carlos Santana, Jory Boy, Darkiel, Lito MC Cassidy and the Gold Star Music catalog of Hector El Father recordings.
BMG’s list in Spain includes releases by David Otero, Maldita Nerea, Efecto Pasillo, Sober, Pipo Beatz and Fran Fusion, as well as records Mecano, Arce, Adexe & Nau, Hard GZ, Belako, María Pelae, Azucar Moreno, Sweet California and 2022 Eurovision candidate Chanel.
“We believe there is a significant gap in the market for our service-oriented ethic.”
Dominique Casimir, LATAM
Dominique Casimir, EVP Repertoire & Marketing EU, APAC & LATAM, said: “Latin America is one of the most dynamic music regions today.
“While we have long been active in these areas through third parties, now is the time to offer our customers a full BMG experience. We believe there is a significant gap in the market for our service-oriented ethic.”
“Streaming is critical,” Casimir said, “but given our strong music publishing business, we will be equally focused on optimizing performance revenue for touring artists in South America’s vast live music market.”
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https://www.musicbusinessworldwide.com/bmg-expands-in-latin-america-with-new-operation-in-mexico/ BMG expands in Latin America with new office in Mexico