BOGOF chocolate bar trading may end under new law to curb obesity

Chocolate lovers will likely face disappointment when the new law is likely to go into effect on October 1 – but 4 in 10 businesses are not ready for this and 1/ 5 still don’t know about it.

BOGOF chocolate deals may end under new law to curb obesity
BOGOF chocolate deals may end under new law to curb obesity

Legal changes could mean the end of BOGOF chocolate bar deals – but more than four out of ten business owners aren’t ready for the ruling to come.

The new law, which will go into effect October 1, means products high in fat, salt or sugar (HFSS) will be banned from “hot spots” on store shelves.

In an effort to limit unnecessary consumption of unhealthy items, consumers will also no longer see sweet treats offered near any point of entry or payment.

Advertising across all media will be affected, ads are no longer allowed to run before 9pm, and limits on social media advertising apply from January 1 next year.

However, exemptions will apply to protect businesses with small premises or fewer than 50 employees.

More than half of shoppers will miss out on buy one get one deals – but two-thirds agree new regulations are needed



However, research has shown that one in three businesses have tested their products against the landmark legislation, aimed at curbing the UK’s obesity crisis, one of the biggest shocks ever. most faced by the retail industry.

And a quarter have not even considered testing their products, with a fifth of businesses unaware of the new law.

Research commissioned by the UK global standards organization GS1 of 400 managers and business owners in the food and beverage industry, found that more than four in 10 feel unprepared for the changes. change.

And three-quarters (73%) were unaware that bulk promotions, such as BOGOF offers, would be banned.

It also emerged that just one in three businesses are training employees on the new rules, while 35% are auditing suppliers and 48% are reworking existing products.

Meanwhile, two-thirds said more financial support from the government is needed to help them adapt – with 81% predicting the new regulations will change the way they do business.

Anne Godfrey, CEO of GS1 UK, said: “The HFSS legislation represents a seismic change for businesses across the UK, and many of our 57,000 members. will be affected.

“While our research shows that businesses and consumers are aligned on the benefits that changes can bring, the findings suggest that more work remains to be done if opinions are to be taken. of the law is to come true.”

Further research of 1,500 consumers shows that the law will significantly affect shopping behavior – as more than half regularly purchase HFSS products every time they shop.

It also found that 51% would be less likely to purchase HFSS items if they were less visible in the store.

But 4 out of 10 businesses aren’t ready for the new rules – and a fifth still don’t know about them



And a quarter would buy less if they were only available at full price, according to OnePoll data.

More than half will miss out on buy-one-get-one-free offers on such products – which could pose a problem, as Britons are living through the biggest cost of living in decades. .

However, businesses (66%) and consumers (68%) both agree on the need for regulations to limit unhealthy eating.

But more than a quarter of those in the food and beverage industry said they would be negatively impacted, with time and money changing existing products or developing new ones being the top reasons. head.

Anne Godfrey, from GS1 UK, added: “Many businesses feel overwhelmed with the challenges they have faced over the past two years.

“There is no doubt that this industry, more than ever, needs to take a standardized approach to quality data collection if it is to adapt quickly and confidently to new legislation. and growing consumer demand.”

To help brands and businesses comply, GS1 UK has launched a free HFSS solution as part of its productDNA platform.

Launched in partnership with Asda, Morrisons, Sainsbury’s, Ocado and Waitrose and Partners, the solution makes it easier and more efficient to ensure HFSS compliance for their suppliers.

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Fry Electronics Team

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