Bounty bars were removed from Celebrations boxes in the test at selected Tesco Christmas markets

Mars Wrigley will remove Bounty bars from its Celebrations chocolate cups in a pre-Christmas trial after discovering that 39% of consumers want the coconut-flavored treats to be banned forever.

Customers at select Tesco Christmas markets across the UK can trade in store-bought tubs for a new ‘No Bounty’ alternative until December 18th.

The limited edition cups contain additional Mars, Snickers, Milky Way, Galaxy and Maltesers candy to make up for the missing bounty bars.

Mars Wrigley said his own survey of 2,000 Britons aged between 18 and 65 suggested that 18% would be irritated to find there were only bounty bars left in the tub, while 58% believed they would would lead to a family quarrel.

While 39% wanted the bars to go away forever, 22% liked Bounty the least of all the tub’s options.

28% were of the opinion that coconut has no place in a chocolate bar at all.

However, Mars Wrigley said it wasn’t ready to make a final decision after 18% named the bounty as their favorite.

Polls found it to be popular with a more mature palette, with 38% of those over 55 picking it as their favorite bar.

It follows a bounty return scheme last year, which allowed bounty haters to return their unwanted chocolates and exchange them for Maltesers after the Christmas period.

Emily Owen, Senior Brand Manager at Celebrations, said: “Last year we gave our customers the opportunity to return their unwanted Bounty chocolates. Now, due to public demand, we’re trying to take her out of the tub altogether.

“You don’t know what you have until it’s gone. And for those loyal – and secret – bounty lovers out there, there’s still a chance they’ll return post-trial.”

The trial will be launched at 40 Tesco Christmas markets, starting at Baguley Extra in Manchester on November 8th and ending at Gallions Reach Extra in London on December 18th. Bounty bars were removed from Celebrations boxes in the test at selected Tesco Christmas markets

Fry Electronics Team

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