Brighton hosts Kelis for Greggs and Primark fashion launch

A HIT artist is currently playing an outdoor surprise show in town.

American singer Kelis is with the Greggs Bakery team at their day one festival in Jubilee Square, Brighton today and the show started at 2pm.

The brand is celebrating the relaunch of its popular clothing line with Primark by launching the Summer Festival range, which includes bucket hats, t-shirts and plastic clogs from the Greggs brand.

Kelis made the announcement via her Instagram just before the show.

In the Post, she said the surprise appearance was “to celebrate the collaboration between Primark and Greggs, adding: ‘Don’t miss it.’

The Argus: Kelis at Brighton Dome, 2014. Photo: Mike BurnellKelis at Brighton Dome, 2014. Photo: Mike Burnell

Kelis rose to fame in 2003 when her single Milkshake reached number two in the UK Singles Chart.

She will be playing at the Y Not Festival in Newhaven this weekend.

It comes as Primark and Greggs are promoting their new clothing line in a series of one-day festivals, Snackfest, across the country.

Brighton is the first date, with Manchester, Newcastle, Glasgow and Liverpool to follow in the coming days.

People are invited to try their hand at “donut fishing” and a coconut-based prize-winning game while a DJ plays summer tunes from the upper deck of a Greggs bus.

Greggs clothing will also be available for purchase on site.

Jermaine Lapwood, Head of Innovation and Future Trends at Primark said: “I believe the best partnerships in fashion are those that are obvious but never boring or predictable.

The Argus: Greggs and Primark summer rangeGreggs and Primark summer collection

“In a collaborative world, it’s important that we stand out and be different.

“As part of this drop, we’re taking the collection to the streets for the first time in Primark’s history, and fans will get early access to our very own ‘Snackfest’ tour bus, which will be popping up across the UK.

Surprise artists will be announced at each stop throughout the day on the tour, which begins at 11am and ends at 5pm.

Hannah Squirrell, Customer Director at Greggs, said: “We are delighted to once again be working with Primark to deliver more fun and unique pieces that Greggs fans will be proud to wear throughout the summer and beyond.” Brighton hosts Kelis for Greggs and Primark fashion launch

Fry Electronics Team

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